On August 7, 2024, Bizzi Vietnam collaborated with Teibto and Oracle Netsuite Vietnam to successfully organize the event Decoding the Future of Vietnam's Retail Industry: Crossing Boundaries & Capturing New Trends.
Decoding the Future of Vietnam's Retail Industry: Crossing Boundaries & Capturing New Trends
In the context of economic difficulties, Vietnamese consumers are changing their shopping behavior, prioritizing quality products at reasonable prices. This poses many new challenges for retail businesses.
At the event “Decoding the Future of Vietnam’s Retail Industry: Crossing Boundaries & Capturing New Trends” organized by Bizzi Vietnam, experts pointed out that consumers are increasingly cautious in spending, focusing on essential products and comparing prices carefully before deciding to buy.
Bà Nguyễn Cao Ngọc Dung, chuyên gia từ NielsenIQ, cho biết: “Có đến 68% người tiêu dùng kiểm tra giá cả hầu hết các sản phẩm trước khi mua.” Điều này cho thấy sự nhạy cảm về giá của người tiêu dùng đang ngày càng tăng.
To adapt to this trend, businesses need to:
– Xác định đúng điểm bán: Focus on areas with high consumer traffic.
– Tối ưu hóa giá cả: Set reasonable prices, along with attractive promotions.
– Nâng cao chất lượng sản phẩm: Demonstrate the value of your product to convince consumers.
– Áp dụng công nghệ: Optimize supply chain, sell omnichannel and enhance online shopping experience.
- Ms. Nguyen Cao Ngoc Dung, expert from NielsenIQ
Mr. Dong Bao Toan, Senior Solution Consultant at Oracle NetSuite, emphasized the importance of applying technology to increase online sales and improve customer experience.
With the rapid change in consumer behavior, retail businesses need to constantly innovate and adapt to survive and thrive in today's competitive landscape.
Bizzi plans to continue organizing similar events to support the Vietnamese business community in updating the latest market information and trends. See you at the next events!
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