{"id":999965173,"date":"2023-12-14T17:41:36","date_gmt":"2023-12-14T10:41:36","guid":{"rendered":"https:\/\/bizzi.vn\/?p=999965173"},"modified":"2026-06-09T13:41:53","modified_gmt":"2026-06-09T06:41:53","slug":"5-ceo-priorities-for-2024","status":"publish","type":"post","link":"https:\/\/bizzi.vn\/en\/5-ceo-priorities-for-2024\/","title":{"rendered":"What&#039;s most important? CEO&#039;s 5 priorities for 2024"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In just the last few years, CEOs have faced global pandemics, disrupted supply chains, wars, persistent inflation, and many other upheavals. Any of these issues is enough to throw off a CEO&#039;s schedule.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Below are the CEO&#039;s 5 priorities for 2024.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/bizzi.vn\/en\/5-ceo-priorities-for-2024\/#1_Tri_tue_nhan_tao_gen_AI_phat_trien_tu_giai_doan_thu_nghiem_den_quy_mo_lon\" >1\/ Artificial intelligence (AI gene) develops from the experimental stage to large scale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/bizzi.vn\/en\/5-ceo-priorities-for-2024\/#2_Cach_canh_tranh_bang_cong_nghe\" >2\/ How to compete with technology<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/bizzi.vn\/en\/5-ceo-priorities-for-2024\/#3_Dia_chinh_tri_Vuot_qua_kho_khan\" >3\/ Geopolitics: Overcoming difficulties<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/bizzi.vn\/en\/5-ceo-priorities-for-2024\/#4_Con_duong_den_tang_truong\" >4\/ The path to growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/bizzi.vn\/en\/5-ceo-priorities-for-2024\/#5_Mot_cai_nhin_moi_ve_kinh_te_vi_mo\" >5\/ A new look at macroeconomics<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Tri_tue_nhan_tao_gen_AI_phat_trien_tu_giai_doan_thu_nghiem_den_quy_mo_lon\"><\/span>1\/ Artificial intelligence (AI gene) develops from the experimental stage to large scale<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The biggest story of this year (or decade) is the emergence of generation AI (gen AI). This is a real step forward. Thousands of companies in every industry and in every corner of the world have used simple AI genetic interfaces to completely transform every business operation imaginable. But while innovators dominate the headlines, scalers rule the market. CEOs need to learn three things, immediately:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which part of the business can benefit?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to scale from one application to multiple applications<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How new tools will reshape their industries<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_999965174\" aria-describedby=\"caption-attachment-999965174\" style=\"width: 599px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-999965174\" src=\"https:\/\/bizzi.vn\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-13-164527-300x290.png\" alt=\"The impact of AI on industries\" width=\"599\" height=\"579\" title=\"\" srcset=\"https:\/\/bizzi.vn\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-13-164527-300x290.png 300w, https:\/\/bizzi.vn\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-13-164527-1024x990.png 1024w, https:\/\/bizzi.vn\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-13-164527-768x742.png 768w, https:\/\/bizzi.vn\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-13-164527-12x12.png 12w, https:\/\/bizzi.vn\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-13-164527.png 1075w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><figcaption id=\"caption-attachment-999965174\" class=\"wp-caption-text\">The impact of AI genes on professions<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Cach_canh_tranh_bang_cong_nghe\"><\/span>2\/ How to compete with technology<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As the digital era enters its middle age, most companies have begun at least the digital transformation and AI gen. But few companies achieve the results they desire; The reason is often that they have not undertaken the fundamental organizational restructuring needed to extract maximum value from the hard work of digitizing the business. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In the best-selling book Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI, McKinsey&#039;s guide to outcompeting in the age of digital and AI compiles these insights. Best in business digitalization. Digital winners grow revenues and reduce costs faster than others.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_Dia_chinh_tri_Vuot_qua_kho_khan\"><\/span>3\/ Geopolitics: Overcoming difficulties<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As Niels Bohr once said, it is difficult to make predictions, especially about the future. As CEOs watch the changes taking place in the global geopolitical order, they all agree on this point.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">One thing is certain: events have an unlikely way of defying experts&#039; expectations. Given this situation, management teams and boards should consider black swans (unpredictable events with high impact) and gray rhinos (possible events with high impact) in their their scenario and building geopolitical resilience will serve them well.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"4_Con_duong_den_tang_truong\"><\/span>4\/ The path to growth<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It&#039;s strange that growth is always CEO&#039;s number one job, but the path to get there is never clear. Sometimes it&#039;s about gaining market share; Sometimes it&#039;s about expanding into new markets; sometimes it&#039;s about taking a left turn into something completely new. The only thing that remains constant are the ten rules of growth.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">How will the rules play out in 2024? For many, it will mean rule 4: strengthen your core, using technology to promote growth. For others, it might mean rule 6: grow where you know, by improving sales productivity.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><b>10 Growth Rules for CEOs<\/b><\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prioritize competitive advantage. Start with a winning and scalable formula.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make friends with trends. Prioritize rapidly growing and profitable markets.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don&#039;t fall behind. Just following trends is not enough \u2013 you need to outperform your competitors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strengthen your core. Focus on growth in your core industry \u2013 you can&#039;t succeed without it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Look beyond the core. Nurture growth in neighboring business sectors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Grow where you know. Focus on growing where you have an ownership advantage.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be a local hero. Committed to winning at home.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go global if you can beat local. Expand internationally if you have a transferable advantage.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buy back according to the program. Combine healthy organic growth with mass acquisitions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sometimes you have to shrink to grow. Resolutely trim your portfolio if necessary.<\/span><\/li>\n<\/ol>\n<figure id=\"attachment_999965175\" aria-describedby=\"caption-attachment-999965175\" style=\"width: 1060px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-999965175\" src=\"https:\/\/bizzi.vn\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-13-163359-300x208.png\" alt=\"CEO&#039;s priority for 2024: Master as many rules as possible to create organizational growth\" width=\"1060\" height=\"735\" title=\"\" srcset=\"https:\/\/bizzi.vn\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-13-163359-300x208.png 300w, https:\/\/bizzi.vn\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-13-163359-1024x709.png 1024w, https:\/\/bizzi.vn\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-13-163359-768x532.png 768w, https:\/\/bizzi.vn\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-13-163359-18x12.png 18w, https:\/\/bizzi.vn\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-13-163359.png 1127w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" \/><figcaption id=\"caption-attachment-999965175\" class=\"wp-caption-text\">CEO&#039;s priority for 2024: Master as many rules as possible to create organizational growth<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"5_Mot_cai_nhin_moi_ve_kinh_te_vi_mo\"><\/span>5\/ A new look at macroeconomics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nearly four years after COVID-19, some CEOs are still waiting for macroeconomic certainty.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The big question for leaders is: Will their companies ever return to a pre-pandemic world of 2\u00d72 uncertainties, or has there been a permanent reset of the world? 3\u00d73, where the uncertainties are multiplied?<\/span><\/p>\n<figure id=\"attachment_999965176\" aria-describedby=\"caption-attachment-999965176\" style=\"width: 711px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-999965176\" src=\"https:\/\/bizzi.vn\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-13-165629-296x300.jpg\" alt=\"2x2 3x3 model \" width=\"711\" height=\"721\" title=\"\" srcset=\"https:\/\/bizzi.vn\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-13-165629-296x300.jpg 296w, https:\/\/bizzi.vn\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-13-165629-1009x1024.jpg 1009w, https:\/\/bizzi.vn\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-13-165629-768x779.jpg 768w, https:\/\/bizzi.vn\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-13-165629-12x12.jpg 12w, https:\/\/bizzi.vn\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-13-165629.jpg 1083w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><figcaption id=\"caption-attachment-999965176\" class=\"wp-caption-text\">2\u00d72 3\u00d73 model<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Leading companies take advantage of uncertainty: they assess their risk tolerance, then invest near the bottom of the cycle. Most rely on scenario planning, which companies need to do regardless of economic trends. Over the past two decades, assets on global balance sheets have grown much faster than GDP \u2013 the real economy. But the continuation of that trend is uncertain.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Yet another curve is the rapid movement of assets from the banking system to private markets, and that has big implications for public companies.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hopefully, the article 5 CEO priorities for 2024 will help CEOs and executives better understand major issues in the upcoming context. One of the biggest challenges for businesses is how to optimize costs while maintaining innovation and growth. Using technology and AI not only brings greater efficiency but also helps businesses optimize resources, reduce costs and enhance competitiveness.<br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\">Besides, by using intelligent data analysis technology, CEOs can make quick and accurate decisions based on detailed and complex information. Therefore, integrating technological innovation into business strategy is not just an option, but a deciding factor between success and failure in today&#039;s era.<\/p>\n<p style=\"text-align: justify;\"><strong>Monitor <a href=\"https:\/\/bizzi.vn\/\">Bizzi<\/a> To quickly receive the latest information:<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\" aria-level=\"1\">Facebook:\u00a0<a href=\"https:\/\/www.facebook.com\/bizzivietnam\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.facebook.com\/bizzivietnam<\/a><\/li>\n<li style=\"text-align: justify;\" aria-level=\"1\">Linkedin:\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/bizzi-vietnam\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.linkedin.com\/company\/bizzi-vietnam\/<\/a><\/li>\n<li style=\"text-align: justify;\" aria-level=\"1\">Youtube:\u00a0<a href=\"https:\/\/www.youtube.com\/@bizzivietnam\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.youtube.com\/@bizzivietnam<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>In just the last few years, CEOs have had to deal with global pandemics, disrupted supply chains, wars, and more.<\/p>","protected":false},"author":2,"featured_media":999965177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-999965173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goc-nhin-cfo"],"acf":[],"_links":{"self":[{"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/posts\/999965173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/comments?post=999965173"}],"version-history":[{"count":1,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/posts\/999965173\/revisions"}],"predecessor-version":[{"id":999980653,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/posts\/999965173\/revisions\/999980653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/media\/999965177"}],"wp:attachment":[{"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/media?parent=999965173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/categories?post=999965173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/tags?post=999965173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}