{"id":999966232,"date":"2024-02-28T17:54:49","date_gmt":"2024-02-28T10:54:49","guid":{"rendered":"https:\/\/bizzi.vn\/?p=999966232"},"modified":"2026-06-09T13:41:42","modified_gmt":"2026-06-09T06:41:42","slug":"so-that-cfo-can-manage-the-next-normal-state","status":"publish","type":"post","link":"https:\/\/bizzi.vn\/en\/so-that-cfo-can-manage-the-next-normal-state\/","title":{"rendered":"How can CFOs manage the \u201cNext Normal\u201d?"},"content":{"rendered":"
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The world is in a period of instability with many unpredictable changes. A global pandemic, hyperinflation, regional crises and rising interest rates are challenges businesses must face. The future is more uncertain than ever, making navigating the business environment extremely difficult.<\/span><\/p>\r\n

However, to survive and grow, businesses are forced to adapt and find new directions. Business leaders, especially CFOs and finance teams, play a critical role in making informed decisions to guide the company through this difficult time.<\/span><\/p>\r\n

To manage the \u201cNext Normal\u201d \u2013 to use McKinsey's terminology \u2013 CFOs need to develop readiness capabilities to ensure the company consistently outperforms its competitors in any given environment. any circumstances.<\/span><\/p>\r\n

Therefore, managing the \u201cNext Normal\u201d is one of the top priorities for CFOs in 2024. This article will delve into how CFOs can develop preparedness capabilities. this and the next steps that need to be taken.<\/span><\/p>\r\n\r\n

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