{"id":999978193,"date":"2025-08-21T16:40:59","date_gmt":"2025-08-21T09:40:59","guid":{"rendered":"https:\/\/bizzi.vn\/?p=999978193"},"modified":"2026-06-09T13:57:38","modified_gmt":"2026-06-09T06:57:38","slug":"lua-listen-gap-lua-dam-me-song-learn-tu-love-spice","status":"publish","type":"post","link":"https:\/\/bizzi.vn\/en\/lua-listen-gap-lua-dam-me-song-learn-tu-love-spice\/","title":{"rendered":"Passion meets profession: Lessons in cash flow management and growth from Love &amp; Spice\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trong t\u1eadp podcast m\u1edbi nh\u1ea5t c\u1ee7a series The CashFlow t\u1eeb Bizzi Vietnam, \u201cV\u1eadn h\u00e0nh doanh nghi\u1ec7p b\u1eb1ng l\u1eeda ngh\u1ec1 hay l\u1eeda \u0111am m\u00ea?\u201d, kh\u00e1ch m\u1eddi Michael Phan, CEO v\u00e0 Co-founder Love &amp; Spice \u0111\u00e3 chia s\u1ebb h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p r\u1ea5t kh\u00e1c bi\u1ec7t: t\u1eeb \u0111am m\u00ea c\u00e1 nh\u00e2n v\u1edbi v\u1ecb cay si\u00eau c\u1ea5p \u0111\u1ebfn tham v\u1ecdng mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u gia v\u1ecb Vi\u1ec7t c\u00f3 ch\u1ed7 \u0111\u1ee9ng tr\u00ean b\u1ea3n \u0111\u1ed3 qu\u1ed1c t\u1ebf.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tho\u1ea1t nghe, \u0111\u00e2y c\u00f3 v\u1ebb l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n kh\u1edfi nghi\u1ec7p kh\u00e1 th\u00fa v\u1ecb. Nh\u01b0ng khi b\u00f3c t\u00e1ch s\u00e2u h\u01a1n, nh\u1eefng g\u00ec Love &amp; Spice \u0111ang l\u00e0m l\u1ea1i l\u00e0\u00a0 m\u1ed9t case study \u0111i\u1ec3n h\u00ecnh v\u1ec1 s\u1ef1 k\u1ebft h\u1ee3p \u0111\u1ed9c \u0111\u00e1o gi\u1eefa <\/span><b>t\u01b0 duy t\u00e0i ch\u00ednh, k\u1ef7 lu\u1eadt c\u00e1 nh\u00e2n cao, ng\u1ecdn l\u1eeda s\u00e1ng t\u1ea1o kh\u00f4ng ng\u1eebng<\/b><span style=\"font-weight: 400;\"> v\u00e0 <\/span><b>\u0111am m\u00ea kh\u00f4ng bao gi\u1edd t\u1eaft<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/bizzi.vn\/en\/lua-listen-gap-lua-dam-me-song-learn-tu-love-spice\/#Khoi_nguon_cua_dam_me_%E2%80%93_Trong_ot_sieu_cay_giua_tram_nghin%E2%80%A6_thu_nghiem\" >Kh\u1edfi ngu\u1ed3n c\u1ee7a \u0111am m\u00ea &#8211; Tr\u1ed3ng \u1edbt si\u00eau cay gi\u1eefa tr\u0103m ngh\u00ecn\u2026 th\u1eed nghi\u1ec7m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/bizzi.vn\/en\/lua-listen-gap-lua-dam-me-song-learn-tu-love-spice\/#Khi_dam_me_doi_dien_voi_thuc_te_tai_chinh\" >Khi \u0111am m\u00ea \u0111\u1ed1i di\u1ec7n v\u1edbi th\u1ef1c t\u1ebf t\u00e0i ch\u00ednh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/bizzi.vn\/en\/lua-listen-gap-lua-dam-me-song-learn-tu-love-spice\/#Quan_tri_dong_tien_Giu_doanh_nghiep_song_sot\" >Qu\u1ea3n tr\u1ecb d\u00f2ng ti\u1ec1n: Gi\u1eef doanh nghi\u1ec7p s\u1ed1ng s\u00f3t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/bizzi.vn\/en\/lua-listen-gap-lua-dam-me-song-learn-tu-love-spice\/#Chien_luoc_thi_truong_va_san_pham_Can_bang_giua_ban_sac_va_dai_chung\" >Chi\u1ebfn l\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ea3n ph\u1ea9m: C\u00e2n b\u1eb1ng gi\u1eefa b\u1ea3n s\u1eafc v\u00e0 \u0111\u1ea1i ch\u00fang<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/bizzi.vn\/en\/lua-listen-gap-lua-dam-me-song-learn-tu-love-spice\/#Dinh_pheu_Dong_san_pham_%E2%80%9Csieu_cay%E2%80%9D_%E2%80%93_Tao_ban_sac_va_chieu_sau\" >\u0110\u1ec9nh ph\u1ec5u: D\u00f2ng s\u1ea3n ph\u1ea9m &#8220;si\u00eau cay&#8221; &#8211; T\u1ea1o b\u1ea3n s\u1eafc v\u00e0 chi\u1ec1u s\u00e2u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/bizzi.vn\/en\/lua-listen-gap-lua-dam-me-song-learn-tu-love-spice\/#Tang_giua_pheu_San_pham_%E2%80%9Cmoc_khoa%E2%80%9D_%E2%80%93_Cau_noi_va_tang_toc_do_ban_hang\" >T\u1ea7ng gi\u1eefa ph\u1ec5u: S\u1ea3n ph\u1ea9m &#8220;m\u00f3c kh\u00f3a&#8221; &#8211; C\u1ea7u n\u1ed1i v\u00e0 t\u0103ng t\u1ed1c \u0111\u1ed9 b\u00e1n h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/bizzi.vn\/en\/lua-listen-gap-lua-dam-me-song-learn-tu-love-spice\/#Day_pheu_Dong_san_pham_%E2%80%9Cdai_chung%E2%80%9D_%E2%80%93_Dam_bao_dong_tien_on_dinh_va_mo_rong_chieu_rong_thi_truong\" >\u0110\u00e1y ph\u1ec5u: D\u00f2ng s\u1ea3n ph\u1ea9m &#8220;\u0111\u1ea1i ch\u00fang&#8221; &#8211; \u0110\u1ea3m b\u1ea3o d\u00f2ng ti\u1ec1n \u1ed5n \u0111\u1ecbnh v\u00e0 m\u1edf r\u1ed9ng chi\u1ec1u r\u1ed9ng th\u1ecb tr\u01b0\u1eddng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/bizzi.vn\/en\/lua-listen-gap-lua-dam-me-song-learn-tu-love-spice\/#Loi_khuyen_tu_mot_%E2%80%9Cke_noi_loan%E2%80%9D\" >L\u1eddi khuy\u00ean t\u1eeb m\u1ed9t &#8220;k\u1ebb n\u1ed5i lo\u1ea1n&#8221;<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Khoi_nguon_cua_dam_me_%E2%80%93_Trong_ot_sieu_cay_giua_tram_nghin%E2%80%A6_thu_nghiem\"><\/span>Kh\u1edfi ngu\u1ed3n c\u1ee7a \u0111am m\u00ea &#8211; Tr\u1ed3ng \u1edbt si\u00eau cay gi\u1eefa tr\u0103m ngh\u00ecn\u2026 th\u1eed nghi\u1ec7m<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec3m xu\u1ea5t ph\u00e1t c\u1ee7a <a href=\"https:\/\/loveandspice.vn\/\" rel=\"nofollow noopener\" target=\"_blank\">Love &amp; Spice<\/a> r\u1ea5t \u201cc\u00e1 nh\u00e2n\u201d &#8211; v\u1ee3 ch\u1ed3ng anh Michael Phan mu\u1ed1n t\u1ea1o ra m\u1ed9t lo\u1ea1i t\u01b0\u01a1ng \u1edbt \u201ccay nh\u1ea5t Vi\u1ec7t Nam\u201d \u0111\u1ec3 th\u1ecfa m\u00e3n s\u1edf th\u00edch \u0103n cay. T\u1ea1i Vi\u1ec7t Nam, anh kh\u00f4ng t\u00ecm \u0111\u01b0\u1ee3c lo\u1ea1i \u1edbt n\u00e0o v\u1eeba cay, v\u1eeba t\u1ef1 nhi\u00ean v\u00e0 an to\u00e0n cho d\u1ea1 d\u00e0y c\u1ee7a m\u00ecnh, \u0111\u1eb7c bi\u1ec7t khi b\u1ecb nh\u1ea1y c\u1ea3m v\u1edbi ch\u1ea5t b\u1ea3o c\u1ea3m. \u0110\u00e2y l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng ban \u0111\u1ea7u \u0111\u1ec3 anh x\u00e2y d\u1ef1ng n\u00ean Love &amp; Spice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e0nh tr\u00ecnh gieo nh\u1eefng h\u1ea1t \u1edbt si\u00eau cay t\u1ea1i Vi\u1ec7t Nam c\u1ee7a Michael Phan v\u00e0 Love &amp; Spice l\u00e0 chu\u1ed7i d\u00e0i nh\u1eefng th\u1eed nghi\u1ec7m v\u00e0 th\u1ea5t b\u1ea1i. \u0110\u1ec3 t\u1ef1 trang b\u1ecb ki\u1ebfn th\u1ee9c, anh \u0111\u00e3 d\u00e0nh h\u00e0ng tr\u0103m gi\u1edd xem video t\u1eeb nh\u1eefng ng\u01b0\u1eddi tr\u1ed3ng \u1edbt kh\u1eafp th\u1ebf gi\u1edbi, h\u1ecdc t\u1eebng kinh nghi\u1ec7m nh\u1ecf nh\u1ea5t. C\u00f3 giai \u0111o\u1ea1n, trong c\u0103n h\u1ed9 ch\u1ec9 v\u1ecfn v\u1eb9n 30m\u00b2 \u1edf th\u00e0nh ph\u1ed1, anh th\u1eed rang t\u1edbi 20kg \u0111\u1ea5t theo l\u1eddi khuy\u00ean c\u1ee7a m\u1ed9t n\u00f4ng d\u00e2n \u1ea4n \u0110\u1ed9 &#8211; minh ch\u1ee9ng cho s\u1ef1 t\u1ec9 m\u1ec9 v\u00e0 kh\u00e1t khao h\u1ecdc h\u1ecfi.\u00a0<\/span><\/p>\n<figure id=\"attachment_999978194\" aria-describedby=\"caption-attachment-999978194\" style=\"width: 687px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-999978194 \" src=\"https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/08\/anh_4cae1a522c1346a388237054fc7bcfe5_grande.jpg\" alt=\"Anh Michael Phan - CEO &amp; Co-founder c\u1ee7a Love &amp; Spice\" width=\"687\" height=\"515\" title=\"\" srcset=\"https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/08\/anh_4cae1a522c1346a388237054fc7bcfe5_grande.jpg 600w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/08\/anh_4cae1a522c1346a388237054fc7bcfe5_grande-300x225.jpg 300w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/08\/anh_4cae1a522c1346a388237054fc7bcfe5_grande-16x12.jpg 16w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><figcaption id=\"caption-attachment-999978194\" class=\"wp-caption-text\">Anh Michael Phan &#8211; CEO &amp; Co-founder c\u1ee7a Love &amp; Spice<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">T\u1eeb b\u01b0\u1edbc th\u1eed nghi\u1ec7m ban \u0111\u1ea7u, h\u00e0nh tr\u00ecnh \u201cng\u00f4i nh\u00e0\u201d cho c\u00e2y \u1edbt c\u1ee7a qua nhi\u1ec1u v\u00f2ng l\u1ef1a ch\u1ecdn, Ban \u0111\u1ea7u, h\u1ecd ch\u1ecdn \u0110\u00e0 L\u1ea1t &#8211; n\u01a1i kh\u00ed h\u1eadu m\u00e1t m\u1ebb gi\u00fap qu\u1ea3 \u1edbt to h\u01a1n, \u0111\u1eb9p h\u01a1n, nh\u01b0ng l\u1ea1i l\u00e0m gi\u1ea3m \u0111\u1ed9 cay v\u1ed1n l\u00e0 linh h\u1ed3n c\u1ee7a s\u1ea3n ph\u1ea9m. Ti\u1ebfp \u0111\u00f3, h\u1ecd chuy\u1ec3n sang \u0110\u1eafk L\u1eafk, nh\u01b0ng v\u01b0\u1edbng ph\u1ea3i b\u00e0i to\u00e1n logistics. Cu\u1ed1i c\u00f9ng, \u0110\u1ed3ng Nai \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn nh\u01b0 \u201cv\u00f9ng \u0111\u1ea5t v\u00e0ng\u201d &#8211; v\u1eeba \u0111\u1ea3m b\u1ea3o \u0111i\u1ec1u ki\u1ec7n t\u1ef1 nhi\u00ean cho \u1edbt ph\u00e1t tri\u1ec3n, v\u1eeba thu\u1eadn ti\u1ec7n cho m\u00f4 h\u00ecnh v\u1eadn chuy\u1ec3n kh\u00e9p k\u00edn t\u1eeb n\u00f4ng tr\u1ea1i \u0111\u1ebfn b\u00e0n \u0103n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u01b0ng con \u0111\u01b0\u1eddng n\u00e0y kh\u00f4ng h\u1ec1 b\u1eb1ng ph\u1eb3ng. M\u1ed9t tr\u1eadn m\u01b0a l\u1edbn t\u1eebng khi\u1ebfn h\u01a1n 10.000 c\u00e2y \u1edbt b\u1ecb \u00fang r\u1ec5 v\u00e0 ph\u1ea3i v\u1ee9t b\u1ecf to\u00e0n b\u1ed9. Anh c\u0169ng \u0111\u00e3 t\u1eebng th\u1eed nghi\u1ec7m h\u00e0ng ch\u1ee5c c\u00f4ng th\u1ee9c tr\u01b0\u1edbc khi t\u1ea1o ra s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng. Anh s\u1eb5n s\u00e0ng v\u1ee9t b\u1ecf c\u1ea3 m\u1ed9t m\u1ebb s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng, cho th\u1ea5y s\u1ef1 cam k\u1ebft tuy\u1ec7t \u0111\u1ed1i v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t s\u1ef1 hy sinh v\u1ec1 chi ph\u00ed m\u00e0 c\u00f2n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean s\u1ef1 tin c\u1eady.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hay khi COVID-19 \u1eadp \u0111\u1ebfn, h\u1ecd r\u01a1i v\u00e0o c\u1ea3nh kh\u00f4ng c\u00f3 nh\u00e2n c\u00f4ng h\u1ed7 tr\u1ee3, bu\u1ed9c ph\u1ea3i t\u1ef1 xoay x\u1edf t\u1eeb kh\u00e2u v\u1eadn chuy\u1ec3n, l\u00ean men cho \u0111\u1ebfn b\u1ed1c x\u1ebfp. Song ch\u00ednh giai \u0111o\u1ea1n kh\u1eafc nghi\u1ec7t \u0111\u00f3 l\u1ea1i gi\u00fap h\u1ecd chuy\u00ean t\u00e2m ho\u00e0n thi\u1ec7n c\u00f4ng th\u1ee9c v\u00e0 \u0111\u1ea9y m\u1ea1nh th\u01b0\u01a1ng m\u1ea1i h\u00f3a online &#8211; n\u1ec1n t\u1ea3ng cho b\u01b0\u1edbc t\u0103ng t\u1ed1c sau n\u00e0y c\u1ee7a Love &amp; Spice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anh tin v\u00e0o tri\u1ebft l\u00fd <\/span><b>&#8220;Just do it&#8221;<\/b><span style=\"font-weight: 400;\"> &#8211; h\u00e3y h\u00e0nh \u0111\u1ed9ng thay v\u00ec ph\u00e2n t\u00edch qu\u00e1 m\u1ee9c. Theo Michael, r\u1ee7i ro c\u1ee7a vi\u1ec7c kh\u00f4ng l\u00e0m g\u00ec l\u00e0 kh\u00f4ng r\u00f5 r\u00e0ng, trong khi r\u1ee7i ro c\u1ee7a vi\u1ec7c h\u00e0nh \u0111\u1ed9ng l\u1ea1i \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng h\u01a1n. \u0110\u00e2y l\u00e0 m\u1ed9t t\u01b0 duy t\u00e1o b\u1ea1o nh\u01b0ng c\u1ea7n thi\u1ebft cho m\u1ecdi nh\u00e0 kh\u1edfi nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng. Vi\u1ec7c \u0111\u1eb7t t\u00ean s\u1ea3n ph\u1ea9m &#8220;Cay nh\u01b0 qu\u1ef7&#8221; c\u0169ng l\u00e0 m\u1ed9t minh ch\u1ee9ng cho s\u1ef1 quy\u1ebft li\u1ec7t v\u00e0 kh\u00f4ng ng\u1ea1i kh\u00e1c bi\u1ec7t c\u1ee7a Michael.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Khi_dam_me_doi_dien_voi_thuc_te_tai_chinh\"><\/span>Khi \u0111am m\u00ea \u0111\u1ed1i di\u1ec7n v\u1edbi th\u1ef1c t\u1ebf t\u00e0i ch\u00ednh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 bi\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m \u201cl\u00e0m cho vui\u201d th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh nghi\u1ec7p th\u1ef1c th\u1ee5, Michael Phan s\u1edbm nh\u1eadn ra r\u1eb1ng \u0111am m\u00ea th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7. Anh bu\u1ed9c ph\u1ea3i \u0111\u1ed1i m\u1eb7t ngay v\u1edbi hai b\u00e0i to\u00e1n t\u00e0i ch\u00ednh kh\u1eafc nghi\u1ec7t &#8211; nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 b\u1ea5t k\u1ef3 CEO hay CFO n\u00e0o c\u0169ng th\u1ea5u hi\u1ec3u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u1ee9 nh\u1ea5t, <\/span><b>chu k\u1ef3 s\u1ea3n xu\u1ea5t k\u00e9o d\u00e0i<\/b><span style=\"font-weight: 400;\">: nhi\u1ec1u d\u00f2ng si\u00eau cay ph\u1ea3i l\u00ean men t\u1ef1 nhi\u00ean t\u1edbi 6 th\u00e1ng. Trong kho\u1ea3ng th\u1eddi gian \u0111\u00f3, v\u1ed1n b\u1ecb \u201cgiam\u201d trong t\u1ed3n kho, inventory days k\u00e9o d\u00e0i b\u1ea5t th\u01b0\u1eddng. V\u1edbi m\u1ed9t startup v\u1ed1n m\u1ecfng, \u0111i\u1ec1u n\u00e0y t\u1ea1o \u00e1p l\u1ef1c r\u1ea5t l\u1edbn l\u00ean d\u00f2ng ti\u1ec1n, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 thay \u0111\u1ed5i ch\u1ec9 sau v\u00e0i th\u00e1ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u1ee9 hai, <\/span><b>ngu\u1ed3n c\u1ea7u c\u00f2n m\u1edbi m\u1ebb v\u00e0 kh\u00f3 \u0111o\u00e1n \u0111\u1ecbnh<\/b><span style=\"font-weight: 400;\">: th\u1ecb tr\u01b0\u1eddng t\u01b0\u01a1ng \u1edbt \u201cc\u1ef1c cay\u201d t\u1ea1i Vi\u1ec7t Nam g\u1ea7n nh\u01b0 ch\u01b0a \u0111\u01b0\u1ee3c khai ph\u00e1. S\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eeb t\u00ednh \u0111\u1ed9c \u0111\u00e1o, nh\u01b0ng c\u0169ng \u0111i k\u00e8m r\u1ee7i ro l\u1edbn v\u1ec1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng. N\u1ebfu ch\u1ec9 ch\u1ea1y theo \u0111am m\u00ea, kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n tr\u1ecb d\u00f2ng ti\u1ec1n v\u00e0 ph\u00e2n b\u1ed5 v\u1ed1n h\u1ee3p l\u00fd, doanh nghi\u1ec7p c\u00f3 th\u1ec3 r\u01a1i v\u00e0o c\u1ea3nh m\u1ea5t thanh kho\u1ea3n tr\u01b0\u1edbc khi k\u1ecbp m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ch\u00ednh t\u1eeb nh\u1eefng tr\u1ea3i nghi\u1ec7m \u201cv\u1eeba l\u00e0m v\u1eeba h\u1ecdc\u201d n\u00e0y, Michael d\u1ea7n h\u00ecnh th\u00e0nh m\u1ed9t tri\u1ebft l\u00fd qu\u1ea3n tr\u1ecb r\u1ea5t r\u00f5 r\u00e0ng: <\/span><b>\u0111am m\u00ea l\u00e0 nhi\u00ean li\u1ec7u kh\u1edfi \u0111\u1ea7u, nh\u01b0ng ngh\u1ec1 &#8211; t\u1ee9c kh\u1ea3 n\u0103ng qu\u1ea3n tr\u1ecb v\u1ed1n, qu\u1ea3n tr\u1ecb chu k\u1ef3 s\u1ea3n xu\u1ea5t v\u00e0 n\u1eafm b\u1eaft th\u1ecb tr\u01b0\u1eddng &#8211; m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 gi\u1eef doanh nghi\u1ec7p s\u1ed1ng s\u00f3t v\u00e0 ph\u00e1t tri\u1ec3n<\/b><span style=\"font-weight: 400;\">. \u0110\u00f3 c\u0169ng l\u00e0 b\u01b0\u1edbc chuy\u1ec3n t\u01b0 duy quan tr\u1ecdng gi\u00fap Love &amp; Spice t\u1eeb m\u1ed9t d\u1ef1 \u00e1n c\u00e1 nh\u00e2n tr\u1edf th\u00e0nh m\u1ed9t doanh nghi\u1ec7p c\u00f3 chi\u1ebfn l\u01b0\u1ee3c b\u00e0i b\u1ea3n.<\/span><\/p>\n<p><strong>Xem ngay podcast <a href=\"https:\/\/youtu.be\/AE68tqIyvQI?si=Db76YLot-JLipC75\" rel=\"nofollow noopener\" target=\"_blank\">V\u1eadn h\u00e0nh doanh nghi\u1ec7p b\u1eb1ng l\u1eeda ngh\u1ec1 hay l\u1eeda \u0111am m\u00ea?<\/a><\/strong><\/p>\n<p><iframe title=\"[EP 01] V\u1eadn h\u00e0nh doanh nghi\u1ec7p b\u1eb1ng l\u1eeda ngh\u1ec1 hay l\u1eeda \u0111am m\u00ea? | Mr. Michael Phan | The CashFlow M\u00f9a 02\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AE68tqIyvQI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quan_tri_dong_tien_Giu_doanh_nghiep_song_sot\"><\/span>Qu\u1ea3n tr\u1ecb d\u00f2ng ti\u1ec1n: Gi\u1eef doanh nghi\u1ec7p s\u1ed1ng s\u00f3t<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t, <\/span><b>qu\u1ea3n tr\u1ecb d\u00f2ng ti\u1ec1n (cash flow)<\/b><span style=\"font-weight: 400;\"> lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anh kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn c\u00e1c ch\u1ec9 s\u1ed1 truy\u1ec1n th\u1ed1ng m\u00e0 c\u00f2n s\u1eed d\u1ee5ng c\u1ea3 nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u1ed9c \u0111\u00e1o nh\u01b0 <\/span><b>c\u00f4ng th\u1ee9c Fibonacci<\/b><span style=\"font-weight: 400;\"> \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n t\u0103ng tr\u01b0\u1edfng, hi\u1ec3u r\u1eb1ng s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 c\u1ea5p s\u1ed1 nh\u00e2n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Michael Phan v\u00ed d\u00f2ng ti\u1ec1n c\u1ee7a Love &amp; Spice nh\u01b0 m\u1ed9t <\/span><i><span style=\"font-weight: 400;\">\u201cd\u00f2ng s\u00f4ng \u00eam \u0111\u1ec1m\u201d<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; \u1ed5n \u0111\u1ecbnh, b\u1ec1n v\u1eefng, thay v\u00ec \u201csu\u1ed1i nh\u1ecf c\u1ea1n nhanh\u201d hay \u201cs\u00f3ng l\u1edbn th\u1ea5t th\u01b0\u1eddng\u201d. Quan \u0111i\u1ec3m n\u00e0y ph\u1ea3n \u00e1nh l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c: kh\u00f4ng ch\u1ea1y theo t\u0103ng tr\u01b0\u1edfng n\u00f3ng, m\u00e0 \u01b0u ti\u00ean duy tr\u00ec m\u1ed9t d\u00f2ng ch\u1ea3y t\u00e0i ch\u00ednh v\u1eefng ch\u1eafc \u0111\u1ec3 nu\u00f4i s\u1ed1ng doanh nghi\u1ec7p trong d\u00e0i h\u1ea1n.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u01afu ti\u00ean t\u1ed1c \u0111\u1ed9 v\u00e0 thanh kho\u1ea3n:<\/b><span style=\"font-weight: 400;\"> Trong xu\u1ea5t kh\u1ea9u, Michael \u0111\u1ec1 cao t\u1ed1c \u0111\u1ed9 v\u00e0 s\u1ef1 lu\u00e2n chuy\u1ec3n d\u00f2ng ti\u1ec1n h\u01a1n l\u00e0 l\u1ee3i nhu\u1eadn t\u1ee9c th\u1eddi. Anh nh\u1ea5n m\u1ea1nh nguy\u00ean t\u1eafc \u201cNhanh nh\u1ea5t l\u00e0 t\u1ed1t nh\u1ea5t\u201d &#8211;\u00a0 ngh\u0129a l\u00e0 trong xu\u1ea5t kh\u1ea9u, <\/span><b>t\u1ed1c \u0111\u1ed9 v\u00e0 thanh kho\u1ea3n quan tr\u1ecdng h\u01a1n chi ph\u00ed th\u1ea5p nh\u1ea5t<\/b><span style=\"font-weight: 400;\">.\u00a0 Anh \u01b0u ti\u00ean \u0111\u1ed1i t\u00e1c \u0111\u00f3ng g\u00f3i v\u00e0 v\u1eadn chuy\u1ec3n nhanh ch\u00f3ng, b\u1edfi &#8220;finish line ch\u00ednh l\u00e0 d\u00f2ng ti\u1ec1n v\u1ec1 t\u00e0i kho\u1ea3n&#8221;.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chi\u1ebfn l\u01b0\u1ee3c D2C r\u00fat ng\u1eafn DSO:<\/b><span style=\"font-weight: 400;\"> B\u1eb1ng c\u00e1ch b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, Love &amp; Spice gi\u1ea3m \u0111\u00e1ng k\u1ec3 th\u1eddi gian thu h\u1ed3i v\u1ed1n, \u0111\u1ea3m b\u1ea3o d\u00f2ng ti\u1ec1n d\u01b0\u01a1ng ngay c\u1ea3 khi doanh thu ch\u01b0a qu\u00e1 l\u1edbn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ea7u t\u01b0 v\u00e0o s\u1ef1 hi\u1ec7u qu\u1ea3 (Efficiency) &amp; Tinh g\u1ecdn (Lean):<\/b><span style=\"font-weight: 400;\"> Anh khuy\u00ean t\u1eadp trung v\u00e0o c\u00e1c d\u1ef1 \u00e1n c\u00f3 l\u1ee3i nhu\u1eadn v\u00e0 ho\u1ea1t \u0111\u1ed9ng tinh g\u1ecdn, tr\u00e1nh d\u00e0n tr\u1ea3i qu\u00e1 nhi\u1ec1u s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1ef1 ki\u1ec7n kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u1ed1i h\u1ee3p tr\u1ef1c gi\u00e1c v\u00e0 s\u1ed1 li\u1ec7u:<\/b><span style=\"font-weight: 400;\"> Khi \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh t\u00e0i ch\u00ednh kh\u00f3, Michael k\u1ebft h\u1ee3p <\/span><b>c\u1ea3m gi\u00e1c (l\u1ecdc nhi\u1ec5u), s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u00e0 tr\u1ef1c gi\u00e1c<\/b><span style=\"font-weight: 400;\"> \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean th\u00f4ng tin th\u1ef1c t\u1ebf nh\u1ea5t.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc thi\u1ebft th\u1ef1c cho c\u00e1c SME, \u0111\u1eb7c bi\u1ec7t nh\u1eefng doanh nghi\u1ec7p m\u1edbi mu\u1ed1n <\/span><b>m\u1edf r\u1ed9ng ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf<\/b><span style=\"font-weight: 400;\">: \u0111am m\u00ea v\u00e0 c\u01a1 h\u1ed9i l\u00e0 c\u1ea7n thi\u1ebft, nh\u01b0ng <\/span><b>ngh\u1ec7 thu\u1eadt qu\u1ea3n tr\u1ecb d\u00f2ng ti\u1ec1n m\u1edbi quy\u1ebft \u0111\u1ecbnh s\u1ef1 s\u1ed1ng c\u00f2n v\u00e0 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Chien_luoc_thi_truong_va_san_pham_Can_bang_giua_ban_sac_va_dai_chung\"><\/span>Chi\u1ebfn l\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ea3n ph\u1ea9m: C\u00e2n b\u1eb1ng gi\u1eefa b\u1ea3n s\u1eafc v\u00e0 \u0111\u1ea1i ch\u00fang<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Love &amp; Spice kh\u00f4ng \u0111i theo con \u0111\u01b0\u1eddng &#8220;th\u1eed th\u00e1ch cay&#8221; ng\u1eafn h\u1ea1n v\u1ed1n d\u1ec5 t\u1ea1o tr\u00e0o l\u01b0u nh\u01b0ng kh\u00f3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Thay v\u00e0o \u0111\u00f3, Michael Phan v\u00e0 \u0111\u1ed9i ng\u0169 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng c\u00f3 c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng theo <\/span><b>h\u00ecnh ph\u1ec5u<\/b><span style=\"font-weight: 400;\"> &#8211; v\u1eeba thu h\u00fat, v\u1eeba b\u1ec1n v\u1eefng, \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u1eeba s\u00e2u, v\u1eeba r\u1ed9ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dinh_pheu_Dong_san_pham_%E2%80%9Csieu_cay%E2%80%9D_%E2%80%93_Tao_ban_sac_va_chieu_sau\"><\/span>\u0110\u1ec9nh ph\u1ec5u: D\u00f2ng s\u1ea3n ph\u1ea9m &#8220;si\u00eau cay&#8221; &#8211; T\u1ea1o b\u1ea3n s\u1eafc v\u00e0 chi\u1ec1u s\u00e2u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u1ede \u0111\u1ec9nh ph\u1ec5u l\u00e0 c\u00e1c d\u00f2ng si\u00eau cay nh\u01b0 Habanero, Ghost hay Vietnam Reaper. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n l\u00e0 <\/span><b>c\u00f4ng c\u1ee5 marketing<\/b><span style=\"font-weight: 400;\"> m\u1ea1nh m\u1ebd. Ch\u00fang t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt tr\u00ean truy\u1ec1n th\u00f4ng, \u0111\u1ed3ng th\u1eddi kh\u01a1i g\u1ee3i s\u1ef1 t\u00f2 m\u00f2 t\u1eeb c\u1ed9ng \u0111\u1ed3ng th\u00edch kh\u00e1m ph\u00e1 c\u00e1i m\u1edbi. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y khai th\u00e1c tri\u1ec7t \u0111\u1ec3 <\/span><b>chi\u1ec1u s\u00e2u<\/b><span style=\"font-weight: 400;\"> trong ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m: Love &amp; Spice t\u1eadp trung v\u00e0o th\u1ebf m\u1ea1nh \u1edbt l\u00ean men t\u1ef1 nhi\u00ean, chia th\u00e0nh nhi\u1ec1u c\u1ea5p \u0111\u1ed9 cay t\u1eeb 1\u0111\u1ebfn 6.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed7i gi\u1ed1ng \u1edbt kh\u00f4ng ch\u1ec9 mang l\u1ea1i m\u1ee9c cay kh\u00e1c nhau m\u00e0 c\u00f2n k\u1ec3 m\u1ed9t &#8220;c\u00e2u chuy\u1ec7n h\u01b0\u01a1ng v\u1ecb&#8221; ri\u00eang. D\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u00f3ng vai tr\u00f2 &#8220;premium&#8221;, mang l\u1ea1i bi\u00ean l\u1ee3i nhu\u1eadn cao v\u00e0 kh\u1eb3ng \u0111\u1ecbnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u &#8220;cay nh\u1ea5t Vi\u1ec7t Nam&#8221; c\u1ee7a Love &amp; Spice.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tang_giua_pheu_San_pham_%E2%80%9Cmoc_khoa%E2%80%9D_%E2%80%93_Cau_noi_va_tang_toc_do_ban_hang\"><\/span>T\u1ea7ng gi\u1eefa ph\u1ec5u: S\u1ea3n ph\u1ea9m &#8220;m\u00f3c kh\u00f3a&#8221; &#8211; C\u1ea7u n\u1ed1i v\u00e0 t\u0103ng t\u1ed1c \u0111\u1ed9 b\u00e1n h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">N\u1eb1m \u1edf t\u1ea7ng gi\u1eefa ph\u1ec5u l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m &#8220;m\u00f3c kh\u00f3a&#8221; v\u1edbi dung t\u00edch nh\u1ecf v\u00e0 gi\u00e1 h\u1ee3p l\u00fd. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m quan tr\u1ecdng \u0111\u1ec3 kh\u00e1ch h\u00e0ng m\u1edbi d\u1ec5 d\u00e0ng th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m, gi\u1ea3m b\u1edbt r\u00e0o c\u1ea3n chi ti\u00eau ban \u0111\u1ea7u. V\u1edbi \u0111\u1eb7c \u0111i\u1ec3m &#8220;d\u1ec5 th\u1eed &#8211; d\u1ec5 mua l\u1ea1i&#8221;, nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u00f3ng vai tr\u00f2 t\u0103ng <\/span><b>velocity (t\u1ed1c \u0111\u1ed9 b\u00e1n ra)<\/b><span style=\"font-weight: 400;\"> v\u00e0 m\u1edf r\u1ed9ng nhanh t\u1ec7p kh\u00e1ch h\u00e0ng. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1ec1 m\u1eb7t bao b\u00ec\/size, vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a t\u1eeb c\u00e1c pack mini \u0111\u1ebfn chai, v\u00e0 c\u1ea3 gift set, c\u0169ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00f2ng ti\u1ec1n. Pack mini gi\u00fap t\u0103ng velocity, trong khi gift set gi\u00fap t\u0103ng <\/span><b>AOV (gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh)<\/b><span style=\"font-weight: 400;\"> v\u00e0 doanh thu theo m\u00f9a v\u1ee5.<\/span><\/p>\n<figure id=\"attachment_999978195\" aria-describedby=\"caption-attachment-999978195\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-999978195 size-large\" src=\"https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/08\/481468680_940632418239647_6751189445424246700_n-e1755769474536-1024x842.jpg\" alt=\"S\u1ea3n ph\u1ea9m m\u00f3c kho\u00e1 t\u01b0\u01a1ng \u1edbt \" width=\"1024\" height=\"842\" title=\"\" srcset=\"https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/08\/481468680_940632418239647_6751189445424246700_n-e1755769474536-1024x842.jpg 1024w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/08\/481468680_940632418239647_6751189445424246700_n-e1755769474536-300x247.jpg 300w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/08\/481468680_940632418239647_6751189445424246700_n-e1755769474536-768x632.jpg 768w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/08\/481468680_940632418239647_6751189445424246700_n-e1755769474536-15x12.jpg 15w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/08\/481468680_940632418239647_6751189445424246700_n-e1755769474536.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-999978195\" class=\"wp-caption-text\">S\u1ea3n ph\u1ea9m m\u00f3c kho\u00e1 t\u01b0\u01a1ng \u1edbt<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Day_pheu_Dong_san_pham_%E2%80%9Cdai_chung%E2%80%9D_%E2%80%93_Dam_bao_dong_tien_on_dinh_va_mo_rong_chieu_rong_thi_truong\"><\/span>\u0110\u00e1y ph\u1ec5u: D\u00f2ng s\u1ea3n ph\u1ea9m &#8220;\u0111\u1ea1i ch\u00fang&#8221; &#8211; \u0110\u1ea3m b\u1ea3o d\u00f2ng ti\u1ec1n \u1ed5n \u0111\u1ecbnh v\u00e0 m\u1edf r\u1ed9ng chi\u1ec1u r\u1ed9ng th\u1ecb tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1i c\u00f9ng, \u0111\u00e1y ph\u1ec5u l\u00e0 b\u1ed9 ba &#8220;\u00edt cay, ngon nhi\u1ec1u&#8221; &#8211; Saigon, Hanoi v\u00e0 Hue Sauce. \u0110\u00e2y m\u1edbi l\u00e0 &#8220;tr\u00e1i tim&#8221; c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c: bi\u1ebfn Love &amp; Spice th\u00e0nh m\u1ed9t gia v\u1ecb quen thu\u1ed9c tr\u00ean b\u00e0n \u0103n h\u1eb1ng ng\u00e0y. V\u1ec1 m\u1eb7t ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, \u0111\u00e2y l\u00e0 vi\u1ec7c m\u1edf r\u1ed9ng <\/span><b>chi\u1ec1u r\u1ed9ng<\/b><span style=\"font-weight: 400;\"> c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng \u0111\u1ec3 m\u00ecnh b\u1ecb gi\u1edbi h\u1ea1n trong &#8220;th\u1ebf gi\u1edbi si\u00eau cay&#8221; v\u1ed1n ch\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t t\u1ec7p nh\u1ecf. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Love &amp; Spice ph\u00e1t tri\u1ec3n th\u00eam nh\u1eefng d\u00f2ng &#8220;\u00edt cay, ngon nhi\u1ec1u&#8221;, g\u1eafn li\u1ec1n v\u1edbi \u1ea9m th\u1ef1c Vi\u1ec7t, \u0111\u01b0a s\u1ea3n ph\u1ea9m t\u1eeb <\/span><b>niche (kh\u00e1ch h\u00e0ng th\u00edch th\u1eed th\u00e1ch cay)<\/b><span style=\"font-weight: 400;\"> ra <\/span><b>mass (gia v\u1ecb h\u00e0ng ng\u00e0y cho m\u1ecdi gia \u0111\u00ecnh)<\/b><span style=\"font-weight: 400;\">. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o d\u00f2ng ti\u1ec1n \u1ed5n \u0111\u1ecbnh nh\u1edd nhu c\u1ea7u l\u1eb7p l\u1ea1i li\u00ean t\u1ee5c t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ea1i ch\u00fang v\u00e0 v\u00f2ng quay v\u1ed1n nhanh.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Loi_khuyen_tu_mot_%E2%80%9Cke_noi_loan%E2%80%9D\"><\/span>L\u1eddi khuy\u00ean t\u1eeb m\u1ed9t &#8220;k\u1ebb n\u1ed5i lo\u1ea1n&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Michael Phan kh\u1eb3ng \u0111\u1ecbnh vi\u1ec7c <\/span><b>gi\u1eef l\u1eeda cho \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 kh\u00f3 h\u01a1n v\u00e0 m\u1ec7t h\u01a1n<\/b><span style=\"font-weight: 400;\"> so v\u1edbi vi\u1ec7c gi\u1eef ti\u1ec1n trong v\u00ed. Anh may m\u1eafn c\u00f3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp\/\u0111\u1ed1i t\u00e1c \u0111\u1eddi lu\u00f4n c\u00f3 tinh th\u1ea7n &#8220;we do it&#8221; v\u00e0 nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n h\u1ed7 tr\u1ee3 c\u1ea3 v\u1ec1 ki\u1ebfn th\u1ee9c l\u1eabn tinh th\u1ea7n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1edbi kh\u1edfi nghi\u1ec7p, anh \u0111\u01b0a ra l\u1eddi khuy\u00ean th\u1ef1c t\u1ebf v\u00e0 &#8220;ph\u0169 ph\u00e0ng&#8221;: &#8220;N\u1ebfu m\u00e0 b\u1ea1n c\u1ea7n l\u1eddi khuy\u00ean \u00e1 th\u00ec m\u00ecnh khuy\u00ean \u0111\u1eebng b\u1eaft \u0111\u1ea7u&#8221;. L\u1eddi khuy\u00ean n\u00e0y ch\u1ec9 d\u00e0nh cho nh\u1eefng ai \u0111\u1ee7 &#8220;s\u1ed1c&#8221; \u0111\u1ec3 bi\u1ebfn n\u00f3 th\u00e0nh n\u0103ng l\u01b0\u1ee3ng h\u00e0nh \u0111\u1ed9ng, b\u1edfi kh\u1edfi nghi\u1ec7p <\/span><b>\u0111\u00f2i h\u1ecfi s\u1ef1 ki\u00ean nh\u1eabn v\u00e0 ch\u1ecbu \u0111\u1ef1ng r\u1ea5t cao<\/b><span style=\"font-weight: 400;\">. Cu\u1ed1i c\u00f9ng, c\u1ed1t l\u00f5i v\u1eabn l\u00e0 s\u1ea3n ph\u1ea9m ph\u1ea3i <\/span><b>\u0111\u1ed9c \u0111\u00e1o, kh\u00e1c l\u1ea1, s\u00e1ng t\u1ea1o v\u00e0 &#8220;out of the box&#8221;<\/b><span style=\"font-weight: 400;\">. &#8220;N\u1ebfu m\u00e0 m\u00ecnh th\u1ea5y m\u00ecnh l\u1ea1 m\u00ecnh kh\u00e1c v\u00e0 s\u1ea3n ph\u1ea9m m\u00ecnh c\u0169ng kh\u00e1c th\u00ec ch\u1eafc l\u00e0 50% r\u1ed3i \u00e1&#8221;, anh n\u00f3i.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anh Michael Phan kh\u00f4ng ch\u1ec9 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t tri\u1ebft l\u00fd kinh doanh \u0111\u1ed9c \u0111\u00e1o, n\u01a1i s\u1ef1 d\u0169ng c\u1ea3m c\u1ee7a ng\u01b0\u1eddi l\u00e0m ngh\u1ec7 thu\u1eadt k\u1ebft h\u1ee3p v\u1edbi k\u1ef7 lu\u1eadt v\u00e0 ph\u00e2n t\u00edch c\u1ee7a ng\u01b0\u1eddi l\u00e0m t\u00e0i ch\u00ednh. C\u00e2u chuy\u1ec7n c\u1ee7a anh l\u00e0 minh ch\u1ee9ng s\u1ed1ng \u0111\u1ed9ng r\u1eb1ng, \u0111\u1ec3 th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng, c\u1ea7n ph\u1ea3i c\u00f3 c\u1ea3 <\/span><b>&#8220;l\u1eeda \u0111am m\u00ea&#8221; \u0111\u1ec3 kh\u1edfi \u0111\u1ea7u<\/b><span style=\"font-weight: 400;\"> v\u00e0 <\/span><b>&#8220;l\u1eeda ngh\u1ec1&#8221; \u0111\u1ec3 gi\u1eef doanh nghi\u1ec7p s\u1ed1ng s\u00f3t<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>Xem th\u00eam c\u00e1c c\u00e2u chuy\u1ec7n kh\u00e1c t\u1eeb series podcast The CashFlow c\u1ee7a ch\u00fang t\u00f4i t\u1ea1i: <strong><a href=\"https:\/\/www.youtube.com\/playlist?list=PLMZGcYng_tIplFp6CEZXXuzkAPTu_wlWE\" rel=\"nofollow noopener\" target=\"_blank\">The CashFlow m\u00f9a 01<\/a><\/strong><\/p>\n<p><img decoding=\"async\" class=\"wp-image-999978197 size-large\" src=\"https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-16.36.52-e1755769114593-1024x413.png\" alt=\"Playlist podcast The CashFlow\" width=\"1024\" height=\"413\" title=\"\" srcset=\"https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-16.36.52-e1755769114593-1024x413.png 1024w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-16.36.52-e1755769114593-300x121.png 300w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-16.36.52-e1755769114593-768x310.png 768w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-16.36.52-e1755769114593-1536x619.png 1536w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-16.36.52-e1755769114593-2048x826.png 2048w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-21-at-16.36.52-e1755769114593-18x7.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the latest podcast episode of The CashFlow series from Bizzi Vietnam, \u201cRunning a business with passion or skill?\u201d, guest\u2026<\/p>","protected":false},"author":2,"featured_media":999978202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[76,86],"tags":[],"class_list":["post-999978193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goc-nhin-cfo","category-giam-sat"],"acf":[],"_links":{"self":[{"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/posts\/999978193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/comments?post=999978193"}],"version-history":[{"count":4,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/posts\/999978193\/revisions"}],"predecessor-version":[{"id":999978203,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/posts\/999978193\/revisions\/999978203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/media\/999978202"}],"wp:attachment":[{"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/media?parent=999978193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/categories?post=999978193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/tags?post=999978193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}