{"id":999978825,"date":"2025-10-04T19:40:32","date_gmt":"2025-10-04T12:40:32","guid":{"rendered":"https:\/\/bizzi.vn\/?p=999978825"},"modified":"2026-06-09T13:48:40","modified_gmt":"2026-06-09T06:48:40","slug":"what-are-marketing-costs","status":"publish","type":"post","link":"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/","title":{"rendered":"What Are Marketing Costs? Classification, Calculation &amp; 7 Solutions to Optimize Effective Spending"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Marketing costs are not just advertising costs \u2013 they are a strategic investment that helps businesses build their brands, expand market share and create competitive advantages. Understanding the nature of marketing costs and how to classify them will help you. <\/span><span style=\"font-weight: 400;\">Help managers define clear goals, optimize communication channels, and measure effectiveness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In today\u2019s increasingly competitive environment, what is the optimal way to ensure cost-effective marketing? Let\u2019s find out with Bizzi in this article.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/#Chi_phi_Marketing_Khai_niem_cot_loi_va_vai_tro_trong_doanh_nghiep\" >Marketing Costs: Core Concepts and Role in Business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/#Dinh_nghia_Chi_phi_Marketing_Marketing_Cost\" >Definition of Marketing Cost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/#Tam_quan_trong_cua_Chi_phi_Marketing_la_gi\" >What is the importance of Marketing Costs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/#Khac_biet_khai_niem_de_nham_lan_Chi_phi_Quang_cao_Chi_phi_Ban_hang_va_chi_Phi_phi_Marketing_la_gi\" >Confusing Concept Differences: What are Advertising Costs, Selling Costs and Marketing Costs?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/#Cac_loai_Chi_phi_Marketing_pho_bien_theo_chuc_nang\" >Common Types of Marketing Expenses by Function<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/#Goc_nhin_chuyen_sau_Phan_loai_Chi_phi_Co_dinh_va_Bien_doi\" >In-Depth View: Classification of Fixed and Variable Costs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/#Chi_phi_Co_dinh_Fixed_Marketing_Cost\" >Fixed Marketing Cost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/#Chi_phi_Bien_doi_Variable_Marketing_Cost\" >Variable Marketing Cost<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/#Cac_phuong_phap_de_doanh_nghiep_co_the_ap_dung_de_lap_ngan_sach_chi_phi_Marketing_la_gi\" >What are the methods that businesses can apply to set up Marketing budgets &amp; costs?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/#Dua_tren_Doanh_thu_Sales_Percentage\" >Sales Percentage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/#Dua_tren_Muc_tieu_kinh_doanh\" >Based on Business Objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/#Dua_tren_nguon_von_san_co\" >Based on available funds<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/#Dua_tren_doi_thu_canh_tranh\" >Based on competitors.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/#7_giai_phap_chien_luoc_giup_toi_uu_chi_phi_Marketing_la_gi\" >What are the 7 strategic solutions to optimize marketing costs?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/#Tap_Trung_Vao_Dung_Doi_Tuong_Khach_Hang\" >Focus on the Right Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/#Dau_Tu_Vao_Cac_Kenh_Digital_Marketing\" >Invest in Digital Marketing Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/#Chu_Trong_Content_Marketing_SEO\" >Focus on Content Marketing &amp; SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/#Lien_Tuc_Do_Luong_Va_Phan_Tich_Hieu_Suat\" >Continuously Measure and Analyze Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/#Ap_Dung_Thu_Nghiem_AB_Testing\" >Apply A\/B Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/#Toi_Uu_Quy_Trinh_Noi_Bo_Hop_Tac\" >Optimize Internal Processes &amp; Collaboration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/#Ung_Dung_Cong_Nghe_De_Quan_Ly_Chi_Phi\" >Applying Technology to Cost Management<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/#Van_de_phap_ly_Ke_toan_lien_quan_den_chi_phi_Marketing_la_gi\" >What are the legal &amp; accounting issues related to Marketing expenses?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/#Chi_phi_Marketing_co_duoc_khau_tru_thue_khong\" >Are Marketing Expenses Tax Deductible?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/#Hach_toan_chi_phi_Marketing\" >Marketing cost accounting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/bizzi.vn\/en\/what-are-marketing-costs\/#Ket_luan\" >Conclude\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Chi_phi_Marketing_Khai_niem_cot_loi_va_vai_tro_trong_doanh_nghiep\"><\/span><b>Marketing Costs: Core Concepts and Role in Business<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing costs are not just \u201cconsumption\u201d costs but also a strategic investment, directly affecting revenue and competitive advantage.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dinh_nghia_Chi_phi_Marketing_Marketing_Cost\"><\/span><b>Definition of Marketing Cost<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What is Marketing Cost? It is the entire business budget for marketing, advertising, sales and branding activities with the aim of attracting and retaining customers and generating revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing costs include all expenditures aimed at:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Market research: survey, analyze customer insight.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Branding: identity design, media content production.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promotion and marketing: advertising (digital, TV, OOH), PR, influencer marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales activation: promotions, events, fairs, sponsorships.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Tam_quan_trong_cua_Chi_phi_Marketing_la_gi\"><\/span><b>What is the importance of Marketing Costs?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase brand awareness: Help customers know about products and services \u2192 create the premise for sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead Generation: Advertising activities and marketing campaigns help create demand and attract interested people.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost sales: Marketing campaigns help customers make purchasing decisions faster, increasing revenue.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build long-term relationships with customers: Through customer care, remarketing, CRM to retain and increase customer lifetime value (CLV).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measure business strategy effectiveness: Track ROAS, ROI, CPA to optimize spending and avoid wasting budget.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Khac_biet_khai_niem_de_nham_lan_Chi_phi_Quang_cao_Chi_phi_Ban_hang_va_chi_Phi_phi_Marketing_la_gi\"><\/span><b>Confusing Concept Differences: What are Advertising Costs, Selling Costs and Marketing Costs?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To avoid confusion when <a href=\"https:\/\/bizzi.vn\/cach-lap-ke-hoach-ngan-sach-doanh-nghiep-toan-dien\/\">budget planning<\/a>, it is necessary to clearly distinguish between Marketing Costs, Selling Costs, and Advertising Costs.\u00a0<\/span><\/p>\n<table style=\"width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 10.8768%;\"><b>Criteria<\/b><\/td>\n<td style=\"width: 27.8579%;\"><b>Marketing costs<\/b><\/td>\n<td style=\"width: 30.4107%;\"><b>Sales Expenses<\/b><\/td>\n<td style=\"width: 29.5228%;\"><b>Advertising Costs<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 10.8768%;\"><b>Define<\/b><\/td>\n<td style=\"width: 27.8579%;\"><span style=\"font-weight: 400;\">Total cost of all activities to research the market, build a brand, and attract customers.<\/span><\/td>\n<td style=\"width: 30.4107%;\"><span style=\"font-weight: 400;\">Total costs directly related to the process of selling and distributing a product.<\/span><\/td>\n<td style=\"width: 29.5228%;\"><span style=\"font-weight: 400;\">Part of marketing costs focus on communication and promotion to customers.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 10.8768%;\"><b>Scope<\/b><\/td>\n<td style=\"width: 27.8579%;\"><span style=\"font-weight: 400;\">Broad: Market research, branding, promotion, PR, trade marketing.<\/span><\/td>\n<td style=\"width: 30.4107%;\"><span style=\"font-weight: 400;\">Narrower: employee commissions, sales logistics costs, CRM costs.<\/span><\/td>\n<td style=\"width: 29.5228%;\"><span style=\"font-weight: 400;\">Very narrow: only includes online\/offline advertising costs (Facebook Ads, Google Ads, TVC, OOH...).<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 10.8768%;\"><b>Main objective<\/b><\/td>\n<td style=\"width: 27.8579%;\"><span style=\"font-weight: 400;\">Create demand, increase brand awareness, nurture leads.<\/span><\/td>\n<td style=\"width: 30.4107%;\"><span style=\"font-weight: 400;\">Convert leads into actual sales.<\/span><\/td>\n<td style=\"width: 29.5228%;\"><span style=\"font-weight: 400;\">Increase coverage and reach of messages to customers in a short time.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 10.8768%;\"><b>For example<\/b><\/td>\n<td style=\"width: 27.8579%;\"><span style=\"font-weight: 400;\">Market research costs, social media content production costs, event organization costs.<\/span><\/td>\n<td style=\"width: 30.4107%;\"><span style=\"font-weight: 400;\">Sales staff salary &amp; commission, shipping costs, POSM costs to support sales.<\/span><\/td>\n<td style=\"width: 29.5228%;\"><span style=\"font-weight: 400;\">Budget for running Facebook Ads, TVCs on television, outdoor banner ads.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 10.8768%;\"><b>Position on the Financial Statements<\/b><\/td>\n<td style=\"width: 27.8579%;\"><span style=\"font-weight: 400;\">Recorded in Selling &amp; Marketing Expenses.<\/span><\/td>\n<td style=\"width: 30.4107%;\"><span style=\"font-weight: 400;\">Recorded in the same Selling Expenses section.<\/span><\/td>\n<td style=\"width: 29.5228%;\"><span style=\"font-weight: 400;\">Is a small part of Marketing Expenses.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Cac_loai_Chi_phi_Marketing_pho_bien_theo_chuc_nang\"><\/span><b>Common Types of Marketing Expenses by Function<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To manage the budget effectively, businesses need to classify <\/span><b>marketing costs<\/b><span style=\"font-weight: 400;\"> by main function. This helps control, analyze efficiency (ROI) and optimize budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing costs are very diverse, including many different categories:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertising costs: Includes costs for running ads on online platforms (Google Ads, Facebook Ads), traditional advertising (TV, newspapers, radio), and costs for advertising publications.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PR (Public Relations) costs: Costs for communication activities to build a positive image of the business and products.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Market research costs: Invest in research to understand customer needs, competitors and market trends.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Selling expenses: Includes salaries, commissions, benefits and other expenses related to the sales team.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personnel costs: Salary, bonus, training for marketing team.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand building and development costs: Invest in logo design, brand identity and core value building campaigns.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online Marketing Costs: Including SEO, content marketing, email marketing, social media marketing.\u00a0<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_999978829\" aria-describedby=\"caption-attachment-999978829\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-999978829 size-full\" src=\"https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/10\/chi-phi-marketing-la-gi-4.jpeg\" alt=\"What are marketing costs? \" width=\"1280\" height=\"575\" title=\"\" srcset=\"https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/10\/chi-phi-marketing-la-gi-4.jpeg 1280w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/10\/chi-phi-marketing-la-gi-4-300x135.jpeg 300w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/10\/chi-phi-marketing-la-gi-4-1024x460.jpeg 1024w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/10\/chi-phi-marketing-la-gi-4-768x345.jpeg 768w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/10\/chi-phi-marketing-la-gi-4-18x8.jpeg 18w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-999978829\" class=\"wp-caption-text\">Common Marketing Cost Classifications<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Goc_nhin_chuyen_sau_Phan_loai_Chi_phi_Co_dinh_va_Bien_doi\"><\/span><b>In-Depth View: Classification of Fixed and Variable Costs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In financial management and marketing, distinguishing between fixed and variable costs is an important skill that helps businesses forecast cash flow, optimize budgets and make strategic decisions. This is also a big difference between a basic analysis and an in-depth perspective.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chi_phi_Co_dinh_Fixed_Marketing_Cost\"><\/span><strong><a href=\"https:\/\/bizzi.vn\/chi-phi-co-dinh-la-gi\/\">Fixed Costs<\/a> (Fixed Marketing Cost)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Fixed costs are expenses that do not change with the scale of marketing activities in the short term. Businesses must pay these expenses whether they run a campaign or not. Effectively managing fixed costs helps businesses maintain a reasonable cost structure and increase profit margins as the business expands.<\/span><\/p>\n<p><b>Specific examples:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Marketing staff salary:<span style=\"font-weight: 400;\"> Even when sales are zero, the company still has to pay the marketing department.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Cost of renting management software (CRM, email automation, BI tools):<span style=\"font-weight: 400;\"> This is a fixed monthly or annual maintenance fee.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Cost of renting an office or studio for content production:<span style=\"font-weight: 400;\"> Regardless of the number of videos or campaigns deployed.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Chi_phi_Bien_doi_Variable_Marketing_Cost\"><\/span><b>Variable Marketing Cost<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Variable costs vary with the scale of marketing activities and the level of campaign implementation. The larger the campaign, the higher these costs become. Businesses can flexibly adjust variable costs according to market conditions, ensuring a balance between risk and efficiency.<\/span><\/p>\n<p><b>Specific examples:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Advertising costs paid for digital platforms (CPC\/CPA\/CPM):<span style=\"font-weight: 400;\"> If a business doubles its advertising budget, this cost also doubles.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Commission paid to partners or KOL\/KOC based on sales:<span style=\"font-weight: 400;\"> Only occurs when there is revenue or conversion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Cost of outsourcing content production:<span style=\"font-weight: 400;\"> Each video, article or livestream will incur separate costs.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_999978826\" aria-describedby=\"caption-attachment-999978826\" style=\"width: 531px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-999978826 size-full\" src=\"https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/10\/chi-phi-marketing-la-gi.jpg\" alt=\"What are marketing costs?\" width=\"531\" height=\"427\" title=\"\" srcset=\"https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/10\/chi-phi-marketing-la-gi.jpg 531w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/10\/chi-phi-marketing-la-gi-300x241.jpg 300w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/10\/chi-phi-marketing-la-gi-15x12.jpg 15w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/><figcaption id=\"caption-attachment-999978826\" class=\"wp-caption-text\">Fixed and Variable Costs in Marketing<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Cac_phuong_phap_de_doanh_nghiep_co_the_ap_dung_de_lap_ngan_sach_chi_phi_Marketing_la_gi\"><\/span><b>What are the methods that businesses can apply to set up Marketing budgets &amp; costs?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Besides understanding the nature of marketing costs, setting up a marketing budget is considered an important step to optimize resources and ensure investment efficiency. Businesses can choose the method that is appropriate to their development stage, industry and strategic goals.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dua_tren_Doanh_thu_Sales_Percentage\"><\/span><b>Sales Percentage<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This method is most commonly used, especially with B2C businesses.<\/span><\/p>\n<ul>\n<li><b>Recipe: <\/b><span style=\"font-weight: 400;\">Marketing Budget = Previous or Expected Budget x Marketing Spending Ratio<\/span><\/li>\n<li aria-level=\"1\"><b>Reference spending rate:<\/b><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><b>Type<\/b><\/td>\n<td><b>Marketing Spending Ratio<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">B2C (consumer goods, FMCG)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5% \u2013 12% revenue<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">B2B (services, SaaS)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2% \u2013 8% revenue<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Dua_tren_Muc_tieu_kinh_doanh\"><\/span><b>Based on Business Objectives<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This method is suitable for businesses that want to stick to a growth strategy.<\/span><\/p>\n<p><b>Steps to follow:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define marketing goals (e.g. increase 20% in revenue, increase 50,000 leads).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build a marketing action plan to achieve goals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estimate the cost of each activity.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Add up the total to get the marketing budget.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Dua_tren_nguon_von_san_co\"><\/span><b>Based on available funds<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A method for small businesses or startups with limited resources.<\/span><\/p>\n<p><b>Principle:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Calculate the total operating costs required.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take the remaining amount (after deducting fixed costs) to invest in marketing.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Dua_tren_doi_thu_canh_tranh\"><\/span><b>Based on competitors<\/b><span style=\"font-weight: 400;\">.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Method based on the average marketing spending of competitors in the industry.<\/span><\/p>\n<p><b>How to apply:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collect information from industry reports, market benchmarks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estimate % of revenue that competitors spend on marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Budget at or above that if you want to increase market share.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"7_giai_phap_chien_luoc_giup_toi_uu_chi_phi_Marketing_la_gi\"><\/span><b>What are the 7 strategic solutions to optimize marketing costs?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To maximize the effectiveness of each dollar spent, businesses need to approach the problem of optimizing marketing costs strategically and systematically. Below are 7 specific actionable solutions:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tap_Trung_Vao_Dung_Doi_Tuong_Khach_Hang\"><\/span><b>Focus on the Right Customers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify target customer portrait (ICP \u2013 Ideal Customer Profile).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use behavioral data, market segmentation to target the right potential customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid wasting budget on out-of-file or non-converting customer groups.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Dau_Tu_Vao_Cac_Kenh_Digital_Marketing\"><\/span><b>Invest in Digital Marketing Channels<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prioritize channels with detailed measurement capabilities: Facebook Ads, Google Ads, TikTok Ads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take advantage of Remarketing to retarget engaged customers \u2192 increase conversion rate, reduce CPA.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flexible budget allocation across high-performing channels.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Chu_Trong_Content_Marketing_SEO\"><\/span><b>Focus on Content Marketing &amp; SEO<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create high-quality content to increase organic traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on optimizing SEO for websites, blog posts, and video tutorials.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This is a long-term strategy, reducing dependence on paid advertising costs.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Lien_Tuc_Do_Luong_Va_Phan_Tich_Hieu_Suat\"><\/span><b>Continuously Measure and Analyze Performance<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use KPI indicators: ROI, ROAS, CPA, CPL to evaluate effectiveness.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up a real-time monitoring dashboard to optimize budget allocation in a timely manner<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eliminate low-performing channels\/campaigns to reduce waste.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_999978827\" aria-describedby=\"caption-attachment-999978827\" style=\"width: 820px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-999978827 size-full\" src=\"https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/10\/chi-phi-marketing-la-gi-1.jpg\" alt=\"What is marketing cost 1\" width=\"820\" height=\"512\" title=\"\" srcset=\"https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/10\/chi-phi-marketing-la-gi-1.jpg 820w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/10\/chi-phi-marketing-la-gi-1-300x187.jpg 300w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/10\/chi-phi-marketing-la-gi-1-768x480.jpg 768w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/10\/chi-phi-marketing-la-gi-1-18x12.jpg 18w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><figcaption id=\"caption-attachment-999978827\" class=\"wp-caption-text\">To maximize the effectiveness of each dollar spent, businesses need to approach the problem of optimizing marketing costs strategically and systematically.<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Ap_Dung_Thu_Nghiem_AB_Testing\"><\/span><b>Apply A\/B Testing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test multiple versions of ads, CTAs, and landing pages to choose the best option.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Save money by eliminating underperforming campaigns early.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase conversion rates, reduce cost per customer (CAC).<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Toi_Uu_Quy_Trinh_Noi_Bo_Hop_Tac\"><\/span><b>Optimize Internal Processes &amp; Collaboration<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Standardize marketing spend approval processes to reduce processing time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Close cooperation between departments (Marketing \u2013 Sales \u2013 Finance) to allocate budget appropriately.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Periodically review to eliminate redundant costs and increase capital efficiency.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Ung_Dung_Cong_Nghe_De_Quan_Ly_Chi_Phi\"><\/span><b>Applying Technology to Cost Management<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Use <a href=\"https:\/\/bizzi.vn\/danh-gia-top-27-phan-mem-quan-ly-chi-phi-duoc-ua-chuong-nhat-2025\/\">cost management software<\/a> Automating the collection, classification and reconciliation of marketing expenses is a choice that many businesses and organizations are applying. Among the current solutions, Bizzi is a leading platform that pioneers comprehensive digitalization to help businesses centrally manage the entire cost and work process, from creating proposals, booking tickets, managing invoices to approving and reporting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bizzi&#039;s solutions apply AI and RPA technology to automate processes, helping businesses effectively control spending, comply with policies, and intelligently optimize financial resources.\u00a0<\/span><\/p>\n<figure id=\"attachment_999978828\" aria-describedby=\"caption-attachment-999978828\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-999978828\" src=\"https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/10\/chi-phi-marketing-la-gi-3.png\" alt=\"What are marketing costs? \" width=\"1200\" height=\"1031\" title=\"\" srcset=\"https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/10\/chi-phi-marketing-la-gi-3.png 2048w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/10\/chi-phi-marketing-la-gi-3-300x258.png 300w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/10\/chi-phi-marketing-la-gi-3-1024x880.png 1024w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/10\/chi-phi-marketing-la-gi-3-768x660.png 768w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/10\/chi-phi-marketing-la-gi-3-1536x1319.png 1536w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/10\/chi-phi-marketing-la-gi-3-14x12.png 14w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-999978828\" class=\"wp-caption-text\">Bizzi is a leading platform that pioneers end-to-end digitalization that helps businesses centrally manage their entire cost and workflow processes, from creating offers, booking tickets, managing invoices to approvals and reporting.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">One of the biggest challenges for businesses is <\/span><b>Marketing budgets often go over budget.<\/b><span style=\"font-weight: 400;\"> by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertising costs fluctuate (CPM, CPC increase seasonally).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multiple departments approving expenditures leads to difficulty in control.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Difficult to aggregate cost data from multiple channels (digital, offline, PR).<\/span><\/li>\n<\/ul>\n<p><b>Bizzi.vn<\/b><span style=\"font-weight: 400;\"> provide features <\/span><b>Budget management <\/b><span style=\"font-weight: 400;\">help businesses thoroughly solve this problem:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Bizzi Features<\/b><\/td>\n<td><b>Benefits for Marketing<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Set up campaign budgets<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Businesses can enter budgets for each marketing campaign (digital ads, activation, PR) from the beginning.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Integrate expense approval workflow<\/b><\/td>\n<td><span style=\"font-weight: 400;\">All marketing expenses must be automatically approved according to workflow \u2192 reduce loss, eliminate unplanned overspending.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Real-time budget tracking<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Marketers and CFOs can view % of used budgets, compare with plans to make immediate adjustments.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Automatically aggregate costs from invoices<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Bizzi automatically scans and classifies invoices (Facebook Ads, Google Ads, agencies) \u2192 reduces manual data entry errors.<\/span><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/bizzi.vn\/bao-cao-quan-tri-chi-phi-cong-cu-kiem-soat-chi-phi-hieu-qua-cho-doanh\/\"><b>Cost management report<\/b><\/a><\/td>\n<td><span style=\"font-weight: 400;\">Allows viewing of marketing costs by channel and campaign \u2192 optimizes budget allocation for channels with the highest ROI.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Van_de_phap_ly_Ke_toan_lien_quan_den_chi_phi_Marketing_la_gi\"><\/span><b>What are the legal &amp; accounting issues related to Marketing expenses?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing costs are an important expense in business operations, but to be tax deductible and accounted for according to accounting standards, businesses need to comply with current legal regulations.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chi_phi_Marketing_co_duoc_khau_tru_thue_khong\"><\/span><b>Are Marketing Expenses Tax Deductible?<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Answer: Yes, if it fully meets the conditions to be considered a reasonable expense according to the Law on Corporate Income Tax (Law No. 14\/2008\/QH12, amended and supplemented) and Circular 78\/2014\/TT-BTC, Circular 96\/2015\/TT-BTC.<\/span><\/p>\n<p><b>Conditions for deduction:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Actual occurrences related to the production and business activities of the enterprise.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">For example: advertising costs, PR, event sponsorship related to business products\/services.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have full legal invoices and documents as prescribed:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">VAT invoice, service contract, acceptance report, payment documents (transfer \u2265 20 million).<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Payment via bank for expenses \u2265 20 million (except in cases where the law allows cash payment).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not included in the list of controlled or excluded expenses under tax law.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">From 2015 onwards, advertising and promotion costs are no longer subject to the 15% control as before.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Hach_toan_chi_phi_Marketing\"><\/span><b><a href=\"https:\/\/bizzi.vn\/hach-toan-chi-phi-la-gi-bi-quyet-quan-ly-chi-phi-doanh-nghiep-hieu-qua\/\">Cost accounting<\/a> Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To account accurately, businesses need to apply <\/span><b>Vietnamese accounting system (Circular 200\/2014\/TT-BTC or Circular 133\/2016\/TT-BTC for SMEs)<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Types of Marketing Expenses<\/b><\/td>\n<td><b>Accounting accounts used<\/b><\/td>\n<td><b>Note<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Advertising and communication costs<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Account 6417 \u2013 Outsourced service costs (or details of Account 641 \u2013 Sales costs)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Record advertising costs on TV, social, OOH.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Market research costs<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Account 641 \u2013 Sales expenses (or Account 642 if managerial)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">You should open the \u201cMarket Research Costs\u201d detail for easy tracking.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Promotion and display costs<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Account 641 \u2013 Cost of sales<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Including gift costs, POSM, activation at point of sale.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Salary and allowances for marketing staff<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Account 6411 \u2013 Sales staff costs<\/span><\/td>\n<td><span style=\"font-weight: 400;\">If it is the marketing department of the sales department.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Marketing costs<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Account 6417 \u2013 Outsourced service costs<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Airfare, hotel, and campaign travel.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Depreciation costs of marketing assets<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Account 6424 \u2013 Fixed asset depreciation expense<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Used when the business has assets specifically for marketing (standee, long-term display booth).<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span><b>Conclude\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing cost management does not directly control profits, but is an important tool to optimize profits by controlling expenses, allocating budgets effectively, and ensuring marketing activities deliver the desired results. This includes tracking costs, measuring Marketing ROI, and adjusting strategies to achieve business goals, thereby positively impacting profits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hopefully, through this article, managers, especially heads of departments\/departments involved, will have a more comprehensive view of what marketing costs are, how to calculate and optimize efficiency. Among the above strategic solutions to optimize marketing costs, technology is an inevitable and irreplaceable factor in the current market context.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Bizzi&#039;s budget management feature not only helps <\/span><b>control marketing costs<\/b><span style=\"font-weight: 400;\"> tight, but also <\/span><b>optimize return on investment (ROI)<\/b><span style=\"font-weight: 400;\">, because businesses always have real-time data to make quick and accurate budget allocation decisions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Register here to get advice and try digital solutions from Bizzi, especially the cost management feature:<\/span> <a href=\"https:\/\/bizzi.vn\/dat-lich-demo\/\"><span style=\"font-weight: 400;\">https:\/\/bizzi.vn\/dat-lich-demo\/<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Marketing costs are more than just advertising costs \u2013 they are a strategic investment that helps businesses build their brand\u2026<\/p>","protected":false},"author":56,"featured_media":999978830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[263,84],"tags":[],"class_list":["post-999978825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc","category-thiet-lap"],"acf":[],"_links":{"self":[{"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/posts\/999978825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/comments?post=999978825"}],"version-history":[{"count":1,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/posts\/999978825\/revisions"}],"predecessor-version":[{"id":999978831,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/posts\/999978825\/revisions\/999978831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/media\/999978830"}],"wp:attachment":[{"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/media?parent=999978825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/categories?post=999978825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/tags?post=999978825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}