{"id":999979155,"date":"2025-11-10T14:20:41","date_gmt":"2025-11-10T07:20:41","guid":{"rendered":"https:\/\/bizzi.vn\/?p=999979155"},"modified":"2026-06-09T13:36:16","modified_gmt":"2026-06-09T06:36:16","slug":"what-is-generative-ai-and-its-applications-in-finance","status":"publish","type":"post","link":"https:\/\/bizzi.vn\/en\/what-is-generative-ai-and-its-applications-in-finance\/","title":{"rendered":"What is Generative AI? Difference between Generative AI and Traditional AI &amp; Applications in Corporate Finance"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">AI is evolving from data analysis (traditional AI) to new content creation and intelligent data modeling (Generative AI). ChatGPT, Gemini, Claude, Midjourney are popular examples.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI in finance opens up the possibility of automated reporting, risk forecasting, and financial decision support. However, to operate effectively, businesses need a strong data and governance system (such as EPM) \u2013 this is often the \u201cbottleneck\u201d that many organizations encounter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#039;s find out with Bizzi in this article what Generative AI is!\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/bizzi.vn\/en\/what-is-generative-ai-and-its-applications-in-finance\/#Generative_AI_la_gi_va_co_che_hoat_dong\" >What is Generative AI and how does it work?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/bizzi.vn\/en\/what-is-generative-ai-and-its-applications-in-finance\/#Generative_AI_la_gi\" >What is Generative AI?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/bizzi.vn\/en\/what-is-generative-ai-and-its-applications-in-finance\/#Co_che_hoat_dong_cua_Generative_AI\" >How Generative AI Works<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/bizzi.vn\/en\/what-is-generative-ai-and-its-applications-in-finance\/#Su_khac_biet_Generative_AI_va_AI_truyen_thong\" >The Difference Between Generative AI and Traditional AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/bizzi.vn\/en\/what-is-generative-ai-and-its-applications-in-finance\/#Ung_dung_thuc_te_cua_Generative_AI_trong_linh_vuc_tai_chinh\" >Practical applications of Generative AI in finance<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/bizzi.vn\/en\/what-is-generative-ai-and-its-applications-in-finance\/#Tu_dong_hoa_bao_cao_va_tong_hop_du_lieu\" >Automate reporting and data aggregation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/bizzi.vn\/en\/what-is-generative-ai-and-its-applications-in-finance\/#Du_bao_tai_chinh_mo_phong_kich_ban\" >Financial forecasting &amp; scenario simulation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/bizzi.vn\/en\/what-is-generative-ai-and-its-applications-in-finance\/#Phat_hien_gian_lan_kiem_toan_thong_minh\" >Fraud Detection &amp; Smart Auditing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/bizzi.vn\/en\/what-is-generative-ai-and-its-applications-in-finance\/#Tro_ly_tai_chinh_ao_AI_Copilot\" >Virtual Financial Assistant (AI Copilot)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/bizzi.vn\/en\/what-is-generative-ai-and-its-applications-in-finance\/#Thach_thuc_khi_doanh_nghiep_trien_khai_Generative_AI_la_gi\" >What are the challenges when businesses deploy Generative AI?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/bizzi.vn\/en\/what-is-generative-ai-and-its-applications-in-finance\/#Chat_luong_va_quan_tri_du_lieu_Data_Governance\" >Data Governance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/bizzi.vn\/en\/what-is-generative-ai-and-its-applications-in-finance\/#Bao_mat_va_quy_chuan_ke_toan\" >Security and accounting standards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/bizzi.vn\/en\/what-is-generative-ai-and-its-applications-in-finance\/#Chi_phi_va_ROI\" >Cost and ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/bizzi.vn\/en\/what-is-generative-ai-and-its-applications-in-finance\/#Thieu_ky_nang_van_hoa_du_lieu\" >Lack of data skills &amp; culture<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/bizzi.vn\/en\/what-is-generative-ai-and-its-applications-in-finance\/#Rao_can_doanh_nghiep_can_vuot_qua_de_ung_dung_GenAI_hieu_qua\" >Barriers businesses need to overcome to effectively apply GenAI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/bizzi.vn\/en\/what-is-generative-ai-and-its-applications-in-finance\/#EPM_%E2%80%93_Manh_ghep_nen_tang_giup_doanh_nghiep_khai_thac_GenAI_an_toan_va_hieu_qua\" >EPM \u2013 The foundational piece that helps businesses exploit GenAI safely and effectively<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/bizzi.vn\/en\/what-is-generative-ai-and-its-applications-in-finance\/#Vi_sao_GenAI_can_EPM_lam_nen_tang_du_lieu\" >Why does GenAI need EPM as a data platform?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/bizzi.vn\/en\/what-is-generative-ai-and-its-applications-in-finance\/#EPM_tao_ra_%E2%80%9CSingle_Source_of_Truth%E2%80%9D_%E2%80%93_nguon_du_lieu_duy_nhat_cho_GenAI\" >EPM creates \u201cSingle Source of Truth\u201d \u2013 the only data source for GenAI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/bizzi.vn\/en\/what-is-generative-ai-and-its-applications-in-finance\/#EPM_giup_doanh_nghiep_trien_khai_GenAI_an_toan_va_co_kiem_soat\" >EPM helps businesses deploy GenAI securely and in a controlled manner<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/bizzi.vn\/en\/what-is-generative-ai-and-its-applications-in-finance\/#Generative_AI_khong_thay_the_con_nguoi_%E2%80%93_ma_tang_toc_kha_nang_ra_quyet_dinh_cua_doanh_nghiep\" >Generative AI doesn&#039;t replace humans \u2013 it accelerates business decision-making capabilities.<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Generative_AI_la_gi_va_co_che_hoat_dong\"><\/span><b>What is Generative AI and how does it work?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before understanding how Generative AI is changing the way businesses operate, we need to understand <\/span><b>What is Generative AI and how does it work?<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This section will help you visualize <\/span><b>\u201cself-learning \u2013 self-creation\u201d mechanism<\/b><span style=\"font-weight: 400;\"> by Generative AI \u2013 the technology platform behind ChatGPT, Gemini or Midjourney that you hear every day.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Generative_AI_la_gi\"><\/span><b>What is Generative AI?\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Generative AI is a type of artificial intelligence that has the ability to <\/span><b>create new content<\/b><span style=\"font-weight: 400;\"> \u2013 text, images, audio, or data \u2013 rather than just analyzing or predicting based on existing data. When you ask \u201cwhat is generative AI\u201d, it is the ability to \u201ccreate new data\u201d from a machine learning model.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Common models in generative AI include <\/span><b>LLM (Large Language Models)<\/b><span style=\"font-weight: 400;\">, <\/span><b>GAN (Generative Adversarial Networks)<\/b><span style=\"font-weight: 400;\">, <\/span><b>Diffusion Models<\/b><span style=\"font-weight: 400;\"> and architecture <\/span><b>Transformer<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-999979158 size-full\" src=\"https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/11\/generative-ai-6.jpg\" alt=\"generative-who-is-what-6\" width=\"960\" height=\"540\" title=\"\" srcset=\"https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/11\/generative-ai-6.jpg 960w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/11\/generative-ai-6-300x169.jpg 300w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/11\/generative-ai-6-768x432.jpg 768w, https:\/\/bizzi.vn\/wp-content\/uploads\/2025\/11\/generative-ai-6-18x10.jpg 18w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Co_che_hoat_dong_cua_Generative_AI\"><\/span><b>How Generative AI Works<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Learn from large amounts of input data via Deep Neural Networks, to understand semantic structures or image patterns.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Given input (prompt, context), the model predicts the probability of the next part and generates new content from it.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For example, GPT uses a model to predict the next word in a sentence, thereby generating complete, logical, and coherent text.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A simple way to visualize it: if data is the \u201cseed\u201d, generative AI is the \u201ctree\u201d that grows new knowledge from that seed.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Su_khac_biet_Generative_AI_va_AI_truyen_thong\"><\/span><b>The Difference Between Generative AI and Traditional AI<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To choose the right application, businesses need to clearly understand <\/span><b>difference between generative ai and traditional ai<\/b><span style=\"font-weight: 400;\"> in many aspects.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Criteria<\/b><\/td>\n<td><b>Traditional AI<\/b><\/td>\n<td><b>Generative AI<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Main function<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Historical analysis &amp; prediction<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Create new content or simulate data<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Input data<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Structured (tables, quantitative data)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Unstructured (text, images, audio)<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Target<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Data-driven decision support<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Generate reports, simulate, and create content automatically<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Background technology<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Machine Learning, rule-based, regression, tree-based<\/span><\/td>\n<td><span style=\"font-weight: 400;\">LLM, GAN, Diffusion, Transformer<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Main applications<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Revenue forecasting, fraud detection, classification<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Generate financial reports, create investment scenarios, and automatically generate content<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Economic example:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Traditional AI in banking uses credit profile data to predict loan repayment risk.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generative AI can simulate hundreds of economic scenarios (e.g. interest rate fluctuations, exchange rates, supply and demand) to suggest investment strategies.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So when you look for <\/span><b>\u201cdifference between generative ai and traditional ai\u201d<\/b><span style=\"font-weight: 400;\">, note: Traditional AI helps understand the past &amp; present; GenAI helps expand creativity, simulation and create new insights.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ung_dung_thuc_te_cua_Generative_AI_trong_linh_vuc_tai_chinh\"><\/span><b>Practical applications of Generative AI in finance<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Generative AI isn&#039;t just a new technology \u2013 it&#039;s already starting to be applied in many areas of corporate finance, from automating reporting to supporting strategic change.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tu_dong_hoa_bao_cao_va_tong_hop_du_lieu\"><\/span><b>Automate reporting and data aggregation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">GenAI can <\/span><b>automatic generation of accounting \/ FP&amp;A reports<\/b><span style=\"font-weight: 400;\"> from ERP\/EPM input data, without the need for time-consuming staff compilation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, GenAI can generate balance sheets, profit &amp; loss (P&amp;L) statements, or cash flow reports in real time from multiple source systems.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Du_bao_tai_chinh_mo_phong_kich_ban\"><\/span><b>Financial forecasting &amp; scenario simulation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Generative models help businesses perform cash flow forecasting, sensitivity analysis, and simulate business scenarios under various conditions (growth, crisis, market volatility).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, CFOs can predict and react faster, using \u201cdynamic\u201d data rather than relying solely on history.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Phat_hien_gian_lan_kiem_toan_thong_minh\"><\/span><b>Fraud Detection &amp; Smart Auditing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An interesting application: GenAI can generate simulated data to detect anomalies. If the real data deviates from the generated model, the system alerts the suspicious transaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In practice, this solution helps audit teams detect unusual transactions approximately 50% faster than manual methods.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tro_ly_tai_chinh_ao_AI_Copilot\"><\/span><b>Virtual Financial Assistant (AI Copilot)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">GenAI can also play a role <\/span><b>AI Copilot for FP&amp;A \/ accounting<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support data entry, check invoices for errors, basic budgeting.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze KPI, make recommendations for plan revisions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interact in natural language \u2013 employees can simply ask \u201chow is July revenue compared to plan?\u201d and get a report right away.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These applications demonstrate GenAI&#039;s ability to turn data into action in finance.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Thach_thuc_khi_doanh_nghiep_trien_khai_Generative_AI_la_gi\"><\/span><b>What are the challenges when businesses deploy Generative AI?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Despite its strong potential, <a href=\"https:\/\/bizzi.vn\/kho-khan-khi-trien-khai-ai\/\">AI Gen Deployment<\/a> There are many obstacles in corporate finance. This section identifies four major challenges and approaches to their mitigation:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chat_luong_va_quan_tri_du_lieu_Data_Governance\"><\/span><b>Data Governance<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If the input data is not clean (missing, wrong, inconsistent), the GenAI model can generate incorrect results, called <\/span><b>hallucination<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, businesses need a strict data management system, input data verification, and output verification before putting it into use.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bao_mat_va_quy_chuan_ke_toan\"><\/span><b>Security and accounting standards<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Financial data is extremely sensitive. When using Gen AI in finance, the risk of information leakage, hacker attacks or misuse increases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, organizations must comply with security standards (GDPR, ISO 27001) and accounting standards (IFRS, GAAP) during the process of creating AI content.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chi_phi_va_ROI\"><\/span><b>Cost and ROI<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Investment in GPU\/TPU infrastructure, API copyright, and system integration is not small.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ROI of GenAI depends on businesses having good data, standard processes, and the ability to apply insights. Otherwise, the costs can outweigh the benefits.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thieu_ky_nang_van_hoa_du_lieu\"><\/span><b>Lack of data skills &amp; culture<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If the finance\/accounting team is not familiar with working with AI, giving good prompts, checking results, then the ability to exploit Gen AI in finance is very limited.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Need training, culture building <\/span><b>data-driven decisions<\/b><span style=\"font-weight: 400;\"> bottom up so AI can be effective.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Rao_can_doanh_nghiep_can_vuot_qua_de_ung_dung_GenAI_hieu_qua\"><\/span><b>Barriers businesses need to overcome to effectively apply GenAI<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Generative AI is ushering in a new era of financial automation and analytics. But in reality, <\/span><b>More than 651 TP3T Vietnamese enterprises have not been able to effectively deploy GenAI.<\/b><span style=\"font-weight: 400;\">, the causes come from internal barriers: data, infrastructure, human resources, compliance and strategy.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Problem group<\/b><\/td>\n<td><b>Reason<\/b><\/td>\n<td><b>Consequences<\/b><\/td>\n<td><b>Solution<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Data<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Most of the enterprise data today is scattered in ERP, Excel, CRM or internal accounting systems. Data is not <\/span><b>standardization, lack of governance and lack of unified flow.<\/b><\/td>\n<td><span style=\"font-weight: 400;\">GenAI cannot understand the context properly, leading to misleading content or reporting (phenomenon) <\/span><i><span style=\"font-weight: 400;\">AI hallucination<\/span><\/i><span style=\"font-weight: 400;\">). This is especially dangerous in finance, where just one wrong number can affect investment decisions or budget management.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Standardize financial data into the same structure.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Apply EPM to consolidate and control all data before entering GenAI.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Set up the process <\/span><i><span style=\"font-weight: 400;\">Data Governance<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">Data Validation<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Infrastructure<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Vietnamese businesses still rely heavily on old on-premise ERP systems that lack open API connectivity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At that time, integrating Generative AI or intelligent analytics platforms was almost impossible.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Real-time data extraction is not possible.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Unable to connect to new AI or BI tools.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">AI projects stop at \u201cdemo\u201d level, cannot be expanded.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Upgrade your ERP or add an EPM middleware layer with 2-way API connectivity.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Platform priority <\/span><b>EPM Cloud <\/b><span style=\"font-weight: 400;\">\u2013 can be easily integrated with popular ERP systems (SAP, Oracle, Bravo\u2026).<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Human Resources<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Traditional accounting and finance departments are often unfamiliar with working with AI models or unstructured data.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Don&#039;t know how to &quot;train&quot; GenAI with the right data.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It is easy to misunderstand or misuse the results AI generates.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Unable to exploit insights from predictive models.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Skills training <\/span><i><span style=\"font-weight: 400;\">AI Literacy<\/span><\/i><span style=\"font-weight: 400;\"> for financial staff.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Use a system with a familiar interface like <\/span><b>EPM<\/b><span style=\"font-weight: 400;\"> (Excel-based) makes it easy for the FP&amp;A team to get started.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Build a \u201chybrid\u201d FP&amp;A team (finance + data) to bridge the gap between humans and AI.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Follow<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Generative AI can access sensitive data such as profit and loss statements, cash flow forecasts, HR or supplier data. Without a control policy, businesses can violate privacy regulations (GDPR, ISO 27001).<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Financial data leak.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Risk of being fined or losing brand reputation.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Deploy internal AI (Private GenAI) combined with EPM with access control.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Set up user permissions by role (CFO, FP&amp;A, Controller\u2026).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Maintain regular audits of data systems.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Strategy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Many businesses invest in AI as a fad without a clear financial goal: reducing costs, speeding up reporting, or improving ROI.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">AI projects are deployed sporadically and cannot measure effectiveness.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Cannot scale or sustain long term.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Building an AI strategy that is aligned with <\/span><i><span style=\"font-weight: 400;\">Financial KPI<\/span><\/i><span style=\"font-weight: 400;\"> specifically.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Connect GenAI to the FP&amp;A (Financial Planning &amp; Analysis) process.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Use EPM as a central platform to measure the performance of each AI model.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"EPM_%E2%80%93_Manh_ghep_nen_tang_giup_doanh_nghiep_khai_thac_GenAI_an_toan_va_hieu_qua\"><\/span><b>EPM \u2013 The foundational piece that helps businesses exploit GenAI safely and effectively<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Most businesses are experimenting <\/span><b>Generative AI<\/b><span style=\"font-weight: 400;\"> all face a major obstacle: <\/span><b>fragmented and uncontrolled data<\/b><span style=\"font-weight: 400;\">Even the most powerful AI models become useless if their \u201cfeed\u201d is unstandardized or biased data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For GenAI to truly be powerful, businesses need a data-secure platform <\/span><b>standardization, hierarchy and tight control<\/b><span style=\"font-weight: 400;\"> \u2013 and that is the role of <\/span><b>EPM (Enterprise Performance Management)<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vi_sao_GenAI_can_EPM_lam_nen_tang_du_lieu\"><\/span><b>Why does GenAI need EPM as a data platform?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">GenAI cannot generate accurate content or forecasts if the input data is fragmented, biased, or without governance standards.<\/span><\/p>\n<p><b>EPM<\/b><span style=\"font-weight: 400;\"> solve this problem completely by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Standardize financial &amp; operational data<\/b><span style=\"font-weight: 400;\"> from various systems.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data stratification<\/b><span style=\"font-weight: 400;\"> at strategic - operational - reporting levels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Setting up a governance model<\/b><span style=\"font-weight: 400;\"> Keep data transparent, control access and changes.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As a result, EPM becomes <\/span><b>trusted data platform<\/b><span style=\"font-weight: 400;\"> that every AI application can \u201clearn\u201d and \u201cunderstand\u201d the business accurately.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"EPM_tao_ra_%E2%80%9CSingle_Source_of_Truth%E2%80%9D_%E2%80%93_nguon_du_lieu_duy_nhat_cho_GenAI\"><\/span><b>EPM creates \u201cSingle Source of Truth\u201d \u2013 the only data source for GenAI<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the core benefits of EPM is the ability to <\/span><b>Consolidate data from ERP, accounting, CRM, FP&amp;A, and other operational systems<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Instead of having to extract and process discrete data from multiple sources, EPM helps businesses:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus data on <\/span><b>a single standardized data warehouse<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eliminate discrepancies, duplication, and manual errors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase accuracy when GenAI generates reports, forecasts, or strategic recommendations.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Thanks to that, <\/span><b>GenAI can \u201clearn\u201d faster, respond more intelligently, and minimize the risk of generating misleading content (AI hallucination).<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"EPM_giup_doanh_nghiep_trien_khai_GenAI_an_toan_va_co_kiem_soat\"><\/span><b>EPM helps businesses deploy GenAI securely and in a controlled manner<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Unlike spontaneous GenAI adoption, EPM helps businesses <\/span><b>Build a data governance framework and controlled decision-making model<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Specifically:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Track data flow<\/b><span style=\"font-weight: 400;\"> before AI accesses and processes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Log recording &amp; audit trail<\/b><span style=\"font-weight: 400;\">, ensure compliance with privacy policies and legal regulations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Role-based access<\/b><span style=\"font-weight: 400;\"> to limit the risk of leaking sensitive financial data.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is especially important with <\/span><b>CFO and FP&amp;A team<\/b><span style=\"font-weight: 400;\">, when they need to both leverage the power of AI and ensure compliance with financial and accounting regulations.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Generative_AI_khong_thay_the_con_nguoi_%E2%80%93_ma_tang_toc_kha_nang_ra_quyet_dinh_cua_doanh_nghiep\"><\/span><b>Generative AI doesn&#039;t replace humans \u2013 it accelerates business decision-making capabilities.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hopefully, through this article you have clearly understood what Generative AI is. Generative AI does not come to <\/span><b>replace people<\/b><span style=\"font-weight: 400;\">, but to <\/span><b>expand analytical and decision-making capabilities<\/b><span style=\"font-weight: 400;\"> of financial leaders. When applied properly, GenAI can <\/span><b>automate repetitive tasks<\/b><span style=\"font-weight: 400;\">, <\/span><b>Simulate hundreds of business scenarios<\/b><span style=\"font-weight: 400;\"> and <\/span><b>provide strategic recommendations based on real data<\/b><span style=\"font-weight: 400;\"> \u2013 something that previously took CFOs and FP&amp;A weeks to do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, for Generative AI to truly create value, businesses need a <\/span><b>trusted data platform<\/b><span style=\"font-weight: 400;\">. And that is the role of <\/span><b>EPM (Enterprise Performance Management)<\/b><span style=\"font-weight: 400;\">. EPM helps standardize, consolidate, and control all financial data \u2013 from ERP, accounting to CRM \u2013 creating <\/span><b>\u201csingle source of truth\u201d<\/b><span style=\"font-weight: 400;\"> for all analysis and decisions.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>AI is evolving from data analysis (traditional AI) to new content creation and data modeling\u2026<\/p>","protected":false},"author":37,"featured_media":999979157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[369],"tags":[],"class_list":["post-999979155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-doi-tai-chinh"],"acf":[],"_links":{"self":[{"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/posts\/999979155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/comments?post=999979155"}],"version-history":[{"count":3,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/posts\/999979155\/revisions"}],"predecessor-version":[{"id":999980403,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/posts\/999979155\/revisions\/999980403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/media\/999979157"}],"wp:attachment":[{"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/media?parent=999979155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/categories?post=999979155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizzi.vn\/en\/wp-json\/wp\/v2\/tags?post=999979155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}