ABOUT BIZZI COMPANY
Bizzi is the first company in Vietnam to provide invoice process automation solutions using AI and RPA technology. Bizzi currently serves over 200 major clients (Suntory, GS25, Circle K, Tiki, Guardian, Pharmacity, etc.) and more than 4,000 suppliers, processing over $300 million worth of invoices each month.
Bizzi is expanding and evolving into Finance Transformation Services, focusing on applying AI & Automation to automate end-to-end processes of the business in which the Finance and Accounting department plays a pivotal role. We also deploy Enterprise Performance Management (EPM) and Advanced Analytics solutions to help businesses improve operational efficiency and make data-driven decisions.
JOB DESCRIPTIONS
Why this service exists
The core objective of this position is to proactively seek out and reach potential customers (Outbound Marketing) to generate high-quality top-of-funnel leads for the business. Through running paid advertising campaigns (Paid Ads) and direct outreach (Cold Outreach, Email Marketing), the Performance Marketing Executive is responsible for distributing product messages to the right B2B target audience, maintaining a stable lead stream, and directly supporting the Sales team in shortening the new customer acquisition cycle.
Service Outputs You Own
– Attract Paid Leads & Outbound (Paid & Outbound Generation): Directly set up, manage, and optimize paid advertising campaigns (Search Ads, Social Ads).
– Implement direct outreach scenarios (Cold Email, LinkedIn Outreach) To proactively attract potential customers who match the target customer profile (Buyer Persona).
– Content Resource Distribution & A/B Testing: Receive marketing resources (marketing assets, core content, key visuals) from the Product & Brand team. Then, refine the message (ad copy) and deploy it across various ad formats and landing pages to optimize click-through rates (CTR) and conversion rates (CR).
– Assessing and classifying potential customers (Lead Qualification): Analyze and evaluate the collected data, ensuring that the quantity and quality of leads delivered meet the Marketing Qualified Leads (MQLs) evaluation criteria agreed upon with the sales team.
– Cost & Conversion Metrics: Closely monitor and continuously propose solutions to optimize core cost metrics such as CPL (Cost per Lead), CPC (Cost per Click), and conversion rates at each stage of the marketing funnel.
– CRM System Administration (CRM Management): Operating the CRM system, classifying and cleaning data (data cleansing); establishing automated lead nurturing workflows and standardizing the data transfer process to Sales. .
What success looks like (6-12 months)
This location is considered to be operating efficiently when it achieves the following objectives:
– High-quality leads are generated consistently and are highly predictable.
– The conversion rate from potential customers to business opportunities has improved significantly.
– Content distribution performance: Seamlessly coordinate with the Product & Brand team to conduct A/B testing on a variety of ad variations, ensuring that the message is always fresh and its effectiveness is accurately measured.
– The Marketing-Sales Funnel operates smoothly thanks to a transparent data system and real-world market insights.
Who we are looking for
- Degree: Graduates with degrees in Marketing, Economics, Business Administration, or related fields.
- Experience: Over one year of experience in setting up and managing Facebook and Google ads is required. Strong expertise in Performance Marketing within the B2B sector is essential (candidates from B2B Tech, SaaS, or Fintech companies are preferred).
– Campaign Management & Budgeting: Capable of independently creating detailed media plans. Experienced in managing advertising budgets and maintaining a stable B2B lead generation (minimum 100-200 leads/month) through lead magnet campaigns. Able to handle pressure related to business performance metrics and know how to optimize and reduce conversion costs (CPL/CAC).
– Data analysis: Ability to read, understand, and analyze advertising data effectively to make data-driven decisions. Possesses a high level of initiative (ownership) and a willingness to build new things (builder).
– Product & Content Thinking: Quickly learn about products to develop multi-channel advertising strategies. Capable of independently creating or providing strong direction for content, landing pages, and videos directly related to advertising.
– Collaborate closely with the Sales team to optimize the conversion funnel, ensuring a high percentage of qualified leads.
This role is NOT for you if…
This position would not be suitable if you:
+ You are only used to creating content based on pre-defined guidelines, struggle to connect ideas with B2B product flows, and are hesitant to apply AI tools (especially AI video) to optimize workflow speed.
– Focusing solely on content production without considering actual business results.
– Feeling uncomfortable with constant dialogue with the Sales and Product teams and needing a rigid, unchanging workflow.
Compensation, Growth & Benefit
– Income: Competitive salary with attractive annual performance bonuses, and a revenue-based bonus policy (directly impacting business results).
– Probation period: Receive 100% salary immediately during the 2-month probation period.
– Leave entitlement: 12 days of annual leave and the privilege of an additional day off on your birthday.
– Insurance: Full coverage of social insurance, health insurance, and unemployment insurance as per labor law.
– Career path: Annual salary reviews and a clear career progression plan.
– Culture: A young, dynamic, and close-knit startup environment.
– Annual health check-ups, team-building activities, and a monthly team bonding fund.
